Avoma
8.4#1 in sales follow-up softwareFrom $19 a monthFree planAndroidiOSWebAPI
VisitAvoma vs CallMerlin
CallMerlin
7.0#9 in sales follow-up softwareFrom €55 a monthAndroidiOSWebmacOS
VisitWhat both publish
| Fact | Avoma | CallMerlin |
|---|---|---|
| Company | LinkedIn lists Avoma as a privately held software-development company founded in 2017, headquartered in Palo Alto, California, with 51–200 employees. | CallMerlin identifies Small Guy B.V. as its operator and says it is based in the Netherlands. |
| Compliance | The company states that it is SOC 2 Type II and ISO/IEC 42001:2023 certified and supports GDPR controls, including recording-consent notices and data deletion requests. | CallMerlin says it is listed in the CSA STAR registries and clarifies that the listings are transparency disclosures, not third-party audit certificates; ISO 27001 and SOC 2 are planned and not yet certified. |
| Headquarters | Palo Alto, California, United States | Breda, Netherlands |
| Integrations | Official integrations cover Salesforce, HubSpot, Zoho, Pipedrive, Copper, Zoom, Google Meet, Microsoft Teams, Slack, ClickUp, Aircall, Dialpad, RingCentral, Salesloft, Outreach, and other tools. | The integrations page lists 96 native deep integrations and says 900+ are available through managed connectors. |
Avoma plans
- Startup$19 a month
- Organization$29 a month
- Enterprise$39 a month
- Free view-only userFree
- Free trialFree
- Lead Router add-on$19 a month
CallMerlin plans
- Starter€55 a month
- Professional€109 a month
- Business€219 a month
- EnterprisePriced on request
Pick Avoma if…
Sales teams connecting meeting notes to CRM records; Revenue teams needing coaching, deal-risk, and forecasting tools; Organizations wanting searchable meeting recordings
Pick CallMerlin if…
CallMerlin may suit teams seeking an assistant interface across business systems and approval-gated workflows. Its listed integrations and phone, chat, desktop, and mobile access may be relevant to teams using those channels.