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Annex Cloud Loyalty Experience Platform vs Preferred Patron

What both publish

FactAnnex Cloud Loyalty Experience PlatformPreferred Patron
HeadquartersLinkedIn lists headquarters in McLean, Virginia, while the company gives a McLean corporate-office address.Northfield, New Jersey, USA
IntegrationsAnnex Cloud lists more than 125 pre-built connectors across commerce, CRM, ERP, POS, marketing automation and customer-data systems.The maker lists Lightspeed X-Series, Square POS, QuickBooks Online, PostcardMania, and ActiveCampaign integrations.
PurposeThe platform helps modern brands build personalized loyalty experiences across online, in-app, in-store and other customer touchpoints.Preferred Patron provides restaurants, bars, pubs, and grills with a branded frequent diner program for repeat visits and guest retention.
RewardsThe incentive engine supports points, tiers, promotions, receipt-verified purchases and reward options such as merchandise and experiences.Programs can use spend- or visit-based rewards, optional points, VIP tiers, bonus promotions, and digital rewards.
SecurityThe security page describes AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on support.The company describes Cloudflare edge protection with DNS, DDoS mitigation, and TLS encryption, and its privacy policy also cites SSL encryption, firewalls, and backups.

Annex Cloud Loyalty Experience Platform plans

  • Annex Cloud Loyalty Experience Platform$15,000 a year
  • Loyalty Experience PlatformPriced on request

Preferred Patron plans

  • Small Business$29 a month
  • Growth Core$199 a month
  • Growth Plus$249 a month
  • Growth Max$299 a month

Pick Annex Cloud Loyalty Experience Platform if…

It suits enterprises managing complex loyalty programs across multiple brands or regions. Teams needing referral tools, lifecycle automation, API access, or multiple program types may find its feature set relevant.

Pick Preferred Patron if…

It suits restaurant and hospitality businesses that want branded loyalty rewards and guest outreach. Businesses needing a POS workflow should check how their system or integration captures transactions.

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