Amplitude
9.1#2 in web analytics toolsFrom $995 a monthFree planAndroidiOSWebAPI
VisitAmplitude vs GrowthBook
GrowthBook
8.5#1 in a/b testing toolsFrom $40 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Amplitude | GrowthBook |
|---|---|---|
| Company legal name | The company identifies itself as Amplitude, Inc. | The Chrome Web Store publisher and website footer identify the maker as GrowthBook Inc. |
| Founded | Amplitude says it was founded in 2012. | 2020 |
| Integrations | Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system. | Listed warehouse integrations include Snowflake, BigQuery, Databricks, ClickHouse, Trino, and Adobe Experience Platform. |
| Notable news | Amplitude announced that it took Statsig on in May 2026 and appointed Statsig founder Vijaye Raji to its board. | GrowthBook 5.1 was announced as available to cloud and self-hosted users with a new MCP server, Slack app, contextual bandits and expanded product analytics. |
| Product analytics | Analytics provides real-time behavioral measurement with funnel analysis, cohort tracking and engagement, conversion and retention metrics. | Product Analytics provides dashboards, user journeys, funnel exploration and SQL Explorer over warehouse data. |
| Rating on Capterra | 4.6 out of 5 from 68 reviews | 0.0 out of 5 from 0 reviews |
| Rating on G2 | 4.5 out of 5 from 3,875 reviews | 4.6 out of 5 from 26 reviews |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 329 ratings | No rating because the profile reports no reviews yet |
Amplitude plans
- FreeFree
- PlusFree
- Basic$995 a month
- EnterprisePriced on request
- GrowthPriced on request
GrowthBook plans
- Starter (Cloud)Free
- Open SourceFree
- Open Source (Self-Hosted)Free
- StarterFree
- Pro$40 a month
- Pro (Cloud)$40 a month
Pick Amplitude if…
You want what its maker publishes above — check its page for the details.
Pick GrowthBook if…
Starter is described as suitable for individuals or small teams, while Pro is aimed at small and mid-sized teams. Enterprise is for teams operating at scale, with managed cloud and self-hosted deployment options.