Amazon Marketing Cloud
7.0#1 in demand side platformFree planFree planWebAPI
VisitAmazon Marketing Cloud vs Basis DSP
What both publish
| Fact | Amazon Marketing Cloud | Basis DSP |
|---|---|---|
| API capabilities | Amazon's 2023 AMC API launch supports reporting, audiences, signal management, integrations, and automated applications. | The API can create campaigns, tactics and ads, manage audiences and conversion tracking, and perform optimization and analysis. |
| API documentation | Amazon provides an AMC developer guide in its Advanced Tools Center and groups endpoints by functional category. | Basis says Enterprise API customers receive detailed documentation and dedicated support, but the page does not identify a public SDK. |
| Company legal name | Crunchbase identifies the maker as Amazon.com, Inc., also known as Amazon.com. | The company identifies itself as Basis Global Technologies, LLC, formerly Centro. |
| Founded | 2019 | 2001 |
| Rating on G2 | 4.4 out of 5 from 76 reviews | 4.4 out of 5 from 295 reviews |
Amazon Marketing Cloud plans
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
Basis DSP plans
- Basis DSPPriced on request
- DSP technology fee (Forrester composite)Priced on request
Pick Amazon Marketing Cloud if…
AMC suits eligible advertisers who want to analyze Amazon Ads and advertiser signals or build audiences for sponsored, video, and display campaigns. Its no-SQL templates and Ads Agent may also suit users who want insight generation and visualization without SQL.
Pick Basis DSP if…
Basis DSP is aimed at media professionals planning and managing advertising campaigns across multiple digital channels. Its Enterprise API is described for brands, agencies, MarTech platforms, publishers, and franchise models.