Alida
6.9#3 in customer experience management softwareAndroidiOSWebAPI
VisitAlida vs Happ
What both publish
| Fact | Alida | Happ |
|---|---|---|
| Analytics | Reporting includes crosstabs, weighting, text and sentiment analysis, exports, dashboards and centralized insight storage. | The product describes AI-powered analytics, dashboards, and trend detection for turning feedback into insights. |
| Company founding | Alida traces its origin to Vision Critical, founded in 2000, and says the Alida name was adopted in 2020. | LinkedIn lists Happ Consulting Services as founded in 2014. |
| Company size | LinkedIn lists Alida in the 501–1,000 employee range. | LinkedIn lists Happ Consulting Services as having 2–10 employees. |
| Headquarters | LinkedIn lists Alida as headquartered in Toronto, Ontario, Canada. | London, United Kingdom |
| Integrations | The integrations catalog covers CRM, research, ITSM, HRIS, ecommerce, SSO, analytics, incentives, social, collaboration and storage systems, including Salesforce, Adobe, SAP, Tableau, Zendesk, Okta and HubSpot. | The pages reviewed do not name any third-party product integrations. |
Alida plans
- Alida Enterprise Edition—
- Alida platform subscriptionPriced on request
- Alida subscriptionPriced on request
Happ plans
- Custom pricingPriced on request
- Personalised demo planPriced on request
Pick Alida if…
Alida is aimed at UX and product teams, researchers and research operations teams seeking customer feedback to inform product development, customer understanding or research governance. It supports mobile, web and API access.
Pick Happ if…
Happ may suit organisations seeking a managed approach to collecting and acting on customer feedback across multiple channels. Its platform and consulting are described as serving organisations of all sizes.