
Affinity
7.7#2 in social selling softwareFrom $2,000 a yearAndroidiOSWebAPI
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| Fact | Affinity | Introhive |
|---|---|---|
| Compliance | Affinity lists SOC 2 Type II, ISO 27001, ISO 27017/27018, ISO 27701, GDPR/CCPA, and DORA among its security and compliance standards. | Introhive lists ISO 27001 certification and annual SOC 2 Type II audits, and says it supports GDPR compliance. |
| Data enrichment | Affinity enriches records from more than 40 sources, including PitchBook, Preqin and Grata. | Introhive says its proprietary AI enrichment provides an average accuracy rate of 90% for contact and company attributes. |
| Founded | Independent company profiles and funding coverage place Affinity's founding year in 2014. | 2012 |
| Headquarters | San Francisco, California, United States | Fredericton, New Brunswick, Canada |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | Introhive lists integrations including Salesforce, Microsoft Dynamics 365, HubSpot, and InterAction. |
| Product | Affinity describes itself as an AI-first CRM for private capital firms that helps them find, manage, and close deals. | Introhive is an AI-powered Relationship Intelligence platform that maps relationships across a firm and surfaces warm paths to prospects and clients. |
Affinity suits private capital teams, including private equity, venture capital, private credit, investment banking, and family offices. It is relevant to teams that want deal workflows and relationship information in one CRM.
Introhive is aimed at professional services firms, including legal, accounting, consulting, and built environment organizations. It suits teams seeking to connect relationship insights with CRM workflows.