
AdWyse
7.2#10 in marketing attribution softwareFrom $99.99 a monthFree planWeb
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| Fact | AdWyse | Singular |
|---|---|---|
| Attribution | It uses UTM parameters, Facebook click IDs, Google click IDs, and Shopify landing site referrers to attribute orders. | Its mobile attribution features include click and impression tracking, re-engagement tracking, an SDK, and SKAdNetwork support. |
| Headquarters | The Shopify App Store lists the developer address as Edmonton, Alberta, Canada. | Palo Alto, California, United States |
| Integrations | The listed integrations are Shopify, Facebook Ads, Google Ads, and TikTok Ads, with TikTok marked as coming soon on the maker site. | Singular provides a partner integration directory with a searchable partner browser. |
| Security | The privacy policy lists SSL/TLS transmission encryption, encrypted storage, database row-level security, and access controls among its safeguards. | Singular states that data is encrypted at rest using AES 256 and that it supports 2FA and SSO. |
| Security controls | The privacy policy describes TLS transmission encryption, encrypted storage, row-level database security, audits, access controls, and protected OAuth tokens. | The company states that data is encrypted at rest with AES-256, encrypted in transit, backed up across geographic zones, and protected by role permissions, 2FA, SSO and penetration testing. |
AdWyse suits Shopify merchants who want to attribute orders and revenue to campaigns and review ROAS. Its free plan may suit shops within the one-account, 100-order monthly, and 30-day history limits.
Singular may suit marketing teams in areas such as gaming, travel, e-commerce, finance and food and drink that need attribution and campaign analytics. It also serves agencies and other listed customer groups.