AdRoll
7.1#1 in cross-channel advertising softwareFree planFree planWebAPI
VisitAdRoll vs The Trade Desk
The Trade Desk
5.9#8 in cross-channel advertising softwareWebAPI
VisitWhat both publish
| Fact | AdRoll | The Trade Desk |
|---|---|---|
| Audience targeting | Audience tools include website, mobile-app, ecommerce-store and contact-list segments, AI lookalikes, contextual targeting and more than 2,000 syndicated third-party audiences for US customers. | Advertisers can use first- and third-party data and the platform’s identity framework to identify and reach valuable audiences. |
| Channels | The platform targets across the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest. | It offers advertising across audio, connected TV, digital out-of-home, mobile, display, native, and video. |
| Headquarters | San Francisco, California, United States | The company lists Ventura, California as its headquarters. |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | Its partner directory describes providers across inventory, measurement, and data, with options to filter by partner type and region. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | The Trade Desk is a demand-side platform for planning, executing, and measuring data-driven programmatic advertising campaigns. |
AdRoll plans
- Account-Based RetargetingFree
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced Package—
- Managed Services AdsPriced on request
- Managed Services Advanced Package—
The Trade Desk plans
No prices published.
Pick AdRoll if…
AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.
Pick The Trade Desk if…
The platform is intended for data-driven marketers planning programmatic campaigns. Advertisers, publishers, and partners can contact the company to discuss tailored solutions.