AdRoll
7.1#1 in cross-channel advertising softwareFree planFree planWebAPI
VisitAdRoll vs Smartly
What both publish
| Fact | AdRoll | Smartly |
|---|---|---|
| Authentication | NextRoll says its product does not currently support SSO, while web app MFA is available through SMS or an authenticator app. | The web service supports optional TOTP two-factor authentication and requires passwords of at least 12 characters. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | Smartly is an AI advertising platform that brings creative and media together to create, launch, manage, and optimize campaigns across media platforms. |
| Security certification | NextRoll’s Trust Center says it completed an initial SOC 2 Type 2 audit in August 2020 and continues annual certification; reports are available to customers and prospects under NDA on request. | Smartly states that it is certified under ISO 27001. |
AdRoll plans
- Account-Based RetargetingFree
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced Package—
- Managed Services AdsPriced on request
- Managed Services Advanced Package—
Smartly plans
- Custom pricingPriced on request
Pick AdRoll if…
AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.
Pick Smartly if…
You want what its maker publishes above — check its page for the details.