AdRoll
7.1#1 in cross-channel advertising softwareFree planFree planWebAPI
VisitAdRoll vs RedTrack
What both publish
| Fact | AdRoll | RedTrack |
|---|---|---|
| Attribution | The attribution add-on offers UTM deduplication, integrated platform reporting, pathways analysis and assisted-conversion analysis. | RedTrack tracks conversions across channels and devices and attributes them to campaigns down to the ad level. |
| Headquarters | San Francisco, California, United States | Limassol, Cyprus |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | The integrations directory groups connections for ad platforms, ecommerce, CRMs, affiliate networks, analytics and BI, and automation. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | RedTrack is a B2B ad tracking and campaign optimization platform launched in 2019. |
AdRoll plans
- Account-Based RetargetingFree
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced Package—
- Managed Services AdsPriced on request
- Managed Services Advanced Package—
RedTrack plans
- RelayFree
- Builder$69 a month
- Solo$141 a month
- Team$333 a month
- Enterprise$833 a month
- CustomPriced on request
Pick AdRoll if…
AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.
Pick RedTrack if…
RedTrack suits affiliate and lead-generation media buyers, agencies, and ecommerce marketers who need cross-channel campaign tracking and controls. Teams can also use its automation and integrations to manage campaigns across connected ad platforms.