AdRoll vs Google Ad Manager App Mediation

AdRoll plans

• Account-Based RetargetingFree
• Account-Based MarketingPriced on request
• Account-Based Marketing + AdvertisingPriced on request
• Advanced Package—
• Managed Services AdsPriced on request
• Managed Services Advanced Package—

Google Ad Manager App Mediation plans

• Google Ad Manager App MediationFree

Pick AdRoll if…

AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.

Pick Google Ad Manager App Mediation if…

App developers seeking to serve ads through third-party networks may find App Mediation relevant. It requires Google Mobile Ads SDK, network adapters, and a linked Ad Exchange for mobile apps account.