AdRoll
7.1#1 in cross-channel advertising softwareFree planFree planWebAPI
VisitAdRoll vs Birch
What both publish
| Fact | AdRoll | Birch |
|---|---|---|
| Headquarters | San Francisco, California, United States | Covina, California, USA |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | The integrations page lists Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | Birch automates repetitive paid social advertising work for performance marketing teams. |
| Reporting | The pricing page lists real-time campaign metrics, campaign reporting, exportable reports, and reporting APIs. | Birch supports scheduled cross-platform reports and white-label reports with client branding. |
AdRoll plans
- Account-Based RetargetingFree
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced Package—
- Managed Services AdsPriced on request
- Managed Services Advanced Package—
Birch plans
- Birch Hub — 10,000 events/moFree
- Birch Hub — 500,000 events/mo$10 a month
- Birch Hub — 5,000,000 events/mo$49 a month
- Essential$49 a month
- Pro$99 a month
- Birch Hub — 20,000,000 events/mo$149 a month
Pick AdRoll if…
AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.
Pick Birch if…
Birch suits performance marketing teams managing paid social campaigns across its listed ad platforms. It is also relevant to teams that want automated rules, campaign creation, or client-branded reporting.