AdRoll
7.1#1 in cross-channel advertising softwareFree planFree planWebAPI
VisitAdRoll vs Amazon Marketing Cloud
Amazon Marketing Cloud
7.0#1 in demand side platformFree planFree planWebAPI
VisitWhat both publish
| Fact | AdRoll | Amazon Marketing Cloud |
|---|---|---|
| API documentation | Public API reference documentation covers CRUD operations, parameters, schemas and consent-banner configuration. | Amazon provides an AMC developer guide in its Advanced Tools Center and groups endpoints by functional category. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | Amazon Marketing Cloud (AMC) is a secure, privacy-safe, cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. |
| Rating on G2 | 4.1 out of 5 from 787 reviews. | 4.4 out of 5 from 76 reviews |
AdRoll plans
- Account-Based RetargetingFree
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced Package—
- Managed Services AdsPriced on request
- Managed Services Advanced Package—
Amazon Marketing Cloud plans
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
Pick AdRoll if…
AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.
Pick Amazon Marketing Cloud if…
AMC suits eligible advertisers who want to analyze Amazon Ads and advertiser signals or build audiences for sponsored, video, and display campaigns. Its no-SQL templates and Ads Agent may also suit users who want insight generation and visualization without SQL.