Admixer DMP
5.6#13 in data management platformsWebAPI
VisitAdmixer DMP vs Permutive
What both publish
| Fact | Admixer DMP | Permutive |
|---|---|---|
| Activation | Audiences can be activated across different channels and platforms. | Advertisers can activate across more than 150 publishers and SSPs using a single Deal ID. |
| Audience segmentation | Users can create segments by combining audiences from different sources. | Users can create granular audiences from behavioral, contextual, and demographic data. |
| Founded | 2008 | 2014 |
| Headquarters | Admixer lists its headquarters as Admixer EU GmbH in Essen, Germany. | London, UK |
| Pricing | The DMP page asks prospective customers to contact Admixer to learn more and shows no price. | Permutive does not currently list pricing plans publicly, and pricing information must be obtained from the vendor. |
| Support | The DMP page invites prospective customers to describe their challenges or opportunities through its contact form. | Implementation for vertical publishers is supported by a dedicated team tailored to goals such as audience extension, data monetization, or advertiser collaboration. |
Pick Admixer DMP if…
It may suit advertisers, agencies, publishers, data providers, and technology vendors seeking to organize audience data and activate segments across advertising channels.
Pick Permutive if…
Permutive is aimed at publishers, advertisers, agencies, and retail media leaders who need audience data collaboration and activation. It may suit teams seeking clean-room collaboration across publisher and cloud partners without transferring data.