
Adjust
7.7#2 in ad tech softwareFree planFree planAndroidiOSWebAPI
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| Fact | Adjust | Permutive |
|---|---|---|
| Company | Adjust says it was founded in 2012 and is an AppLovin company. | Permutive was founded in 2014 by Joe Root and Tim Spratt. |
| Founded | 2012 | 2014 |
| Privacy compliance | Adjust says its services support GDPR, CCPA and LGPD requirements and that its COPPA solution has CARU certification. | Permutive states that it participates in the IAB Europe Transparency & Consent Framework under vendor ID 361 and maintains industry-standard security procedures. |
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Adjust suits app marketing teams that need attribution and reporting across multiple platforms. Teams considering Core or Enterprise should account for contact-sales pricing and the paid Growth Solutions add-ons.
Permutive is aimed at publishers, advertisers, agencies, and retail media leaders who need audience data collaboration and activation. It may suit teams seeking clean-room collaboration across publisher and cloud partners without transferring data.