
Adjust
7.7#2 in ad tech softwareFree planFree planAndroidiOSWebAPI
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| Fact | Adjust | Google Ad Manager App Mediation |
|---|---|---|
| Purpose | Adjust describes itself as an attribution and analytics suite for app marketers to measure, optimize, and grow app marketing across platforms. | App Mediation calls third-party ad networks in expected-yield order to help fill mobile app ad requests and increase revenue. |
Adjust suits app marketing teams that need attribution and reporting across multiple platforms. Teams considering Core or Enterprise should account for contact-sales pricing and the paid Growth Solutions add-ons.
App developers seeking to serve ads through third-party networks may find App Mediation relevant. It requires Google Mobile Ads SDK, network adapters, and a linked Ad Exchange for mobile apps account.