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Adjust vs Google Ad Manager App Mediation

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Adjust

7.7#2 in ad tech softwareFree plan
Free planAndroidiOSWebAPI
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What both publish

FactAdjustGoogle Ad Manager App Mediation
PurposeAdjust describes itself as an attribution and analytics suite for app marketers to measure, optimize, and grow app marketing across platforms.App Mediation calls third-party ad networks in expected-yield order to help fill mobile app ad requests and increase revenue.

Adjust plans

  • BaseFree
  • CorePriced on request
  • EnterprisePriced on request

Google Ad Manager App Mediation plans

  • Google Ad Manager App MediationFree

Pick Adjust if…

Adjust suits app marketing teams that need attribution and reporting across multiple platforms. Teams considering Core or Enterprise should account for contact-sales pricing and the paid Growth Solutions add-ons.

Pick Google Ad Manager App Mediation if…

App developers seeking to serve ads through third-party networks may find App Mediation relevant. It requires Google Mobile Ads SDK, network adapters, and a linked Ad Exchange for mobile apps account.

Charts they share