Best Email Template Software in 2026
Updated
In short: MJML is ranked #1 of 26 as of 4 October 2026, ahead of Blocks Edit and Unitpost. The best-ranked option with a free plan is Blocks Edit. The lowest first paid tier on this page is Blocks Edit at $1.67/mo.
When you’re creating reusable email designs, compare tools on the editing control and collaboration they offer. Custom HTML editing and AMP email support indicate options for working with code and specialized layouts, while brand kits and collaboration level cover shared design work. Check export options and saved template limits if reuse or moving designs between workflows matters. Free plans and paid-from pricing help you weigh cost. Stripo, MailEditor, and Postcards lead the ranking, with Blocks Edit and Serious Email Studio among the next entries. Match the listed features to how you build and manage email.
26 email template software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 MJML Top pick · 7.2 Free plan · Free
#2 Blocks Edit Runner-up · 7.0 Free plan · $1.67/mo
#3 Unitpost Also great · 7.0 Free plan · $30/mo
- Free plan apiextensionLinuxmacOSWebWindows
- Free plan
- Yes
RecognisedDocumentedFree planPlatformsFree About MJMLVisit site - Free planFree trial Web
- Free plan
- Yes
- Custom HTML editing
- Yes
- Export options
- platform_sync
- Collaboration level
- advanced
RecognisedDocumentedFree planPlatforms$1.67/mofirst paid tier About Blocks EditVisit site - Free plan apiWeb
- Free plan
- Yes
- Paid from
- 10 /mo
- Custom HTML editing
- Yes
- Export options
- html
- Brand kits
- Yes
RecognisedDocumentedFree planPlatforms$30/mofirst paid tier About UnitpostVisit site - Free planFree trial apiself-hostedWeb
- Free plan
- Yes
- Paid from
- 99 /mo
RecognisedDocumentedFree planPlatforms$99/mofirst paid tier About DragbleVisit site - Free plan apiextensionWeb
- Free plan
- Yes
- Paid from
- 9 /mo
RecognisedDocumentedFree planPlatforms$9/mofirst paid tier About MailEditorVisit site - Free plan Web
- Free plan
- Yes
- Paid from
- 12 /mo
- Custom HTML editing
- Yes
- Export options
- html
- Brand kits
- Yes
RecognisedDocumentedFree planPlatforms$12/mofirst paid tier About Serious Email StudioVisit site - Free plan apiWeb
- Free plan
- Yes
- Paid from
- 20 /mo
RecognisedDocumentedFree planPlatforms$20/mofirst paid tier About StripoVisit site - Free planFree trial apiself-hostedWeb
- Free plan
- Yes
- Paid from
- 250 /mo
RecognisedDocumentedFree planPlatforms$250/mofirst paid tier About UnlayerVisit site - Free plan apiextensionWeb
- Free plan
- Yes
- Paid from
- 16 /mo
RecognisedDocumentedFree planPlatforms$16/mofirst paid tier About PostcardsVisit site - Free plan Web
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms€24.17/mofirst paid tier About TabularVisit site - apiWeb
- Free plan
- No
- Custom HTML editing
- Yes
- Export options
- html
- Collaboration level
- advanced
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Custom HTML editing
- Yes
- Export options
- platform_sync
- Collaboration level
- advanced
- Brand kits
- Yes
RecognisedDocumentedFree planPlatforms - apiWeb
- Free plan
- No
- Custom HTML editing
- Yes
- Export options
- platform_sync
- Collaboration level
- advanced
- Brand kits
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Export options
- html
- Collaboration level
- advanced
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Paid from
- 9 /mo
RecognisedDocumentedFree planPlatforms - Web
- Export options
- api
- Collaboration level
- advanced
RecognisedDocumentedFree planPlatforms -
- Custom HTML editing
- Yes
- Export options
- html
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
- Paid from
- 12 /mo
RecognisedDocumentedFree planPlatforms - Web
- Custom HTML editing
- Yes
- Export options
- html
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 10 /mo
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 400 /mo
RecognisedDocumentedFree planPlatforms -
- Custom HTML editing
- Yes
- Export options
- html
RecognisedDocumentedFree planPlatforms -
- Custom HTML editing
- Yes
- Export options
- html
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 149 /mo
RecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which email template software is ranked first on Everything Xiaomi?
MJML is ranked #1 of 26 with a score of 7.2. Blocks Edit is second and Unitpost third.
How many of these have a free plan?
10 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Blocks Edit has the lowest first paid tier we found: $1.67/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.