Zupum
Zupum is a web editor that turns uploaded footage into an MP4 with captions, B-roll, music, transitions, and colour grading.
What Zupum is
Zupum is a web editor that turns uploaded footage into an MP4 with captions, B-roll, music, transitions, and colour grading. It transcribes speech into animated captions synchronized to individual words and offers multiple caption styles. The editor can add stock, AI-generated, or graphic B-roll, plus background music, sound effects, noise removal, and filler-word cleanup. Users preview edits in the browser and adjust captions, B-roll, and visual style before downloading. The product page says clips can be about two minutes long. Exports include a publish-ready MP4 and thumbnail for YouTube, Instagram, or TikTok. Zupum describes its audience as short-form creators, founders, educators, agencies, and people who regularly record talking-head videos. Editing requires a Google sign-in. The Free plan costs nothing, allows limited edits per month, and places a small Zupum watermark on exports. Zupum is based in Bengaluru, India, and is operated by AppKPL Edtech India Private Limited.
Good
- Creates captions, B-roll, music, and transitions
- Offers word-synced animated caption styles
- Includes noise and filler-word cleanup
- Exports MP4 videos and thumbnails
- Free plan available
Watch out
- Uploads are limited to about two minutes
- Free plan limits monthly edits
- Free exports include a Zupum watermark
- Google sign-in is required
Who it suits
Zupum suits short-form creators, educators, founders, agencies, and regular talking-head video makers. It is designed for browser editing with a Google sign-in.
Verdict
Zupum focuses on turning short talking-head clips into social-ready videos with adjustable captions and supporting visuals. The free tier enables limited editing, but its watermark and clip limit affect workflow.
Plans and prices
From Zupum's own pricing page, checked 21 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | one free AI edit total · first video download free · no credit card |
| Paid plans and video packs | Priced on request | paid plans required after the first free download · quotas and AI B-roll credits apply · monthly or yearly subscriptions; one-video and five-video packs are mentioned |
The facts
Each one read from Zupum's own pages, with the date it was checked.
What it does
- AI B-roll generation
- Paid plans can generate custom image or four-second video B-roll, with ten listed art styles.checked 21 Oct 2026
- Audio cleanup
- The workflow includes background-noise removal, filler-word cleanup, background music and sound effects.checked 21 Oct 2026
- Audio tools
- Features include background music, sound effects, noise removal and filler-word cleanup.checked 8 Oct 2026
- Automatic captions
- The editor transcribes speech and creates word-synchronised captions with more than 40 styles.checked 21 Oct 2026
- Background effects
- Users can place hook text behind the presenter and replace the background.checked 21 Oct 2026
- B-roll
- Zupum places stock, image, video and graphic B-roll against spoken content and lets users replace shots.checked 21 Oct 2026
- B-roll credits
- AI images consume one credit and four-second AI videos consume three credits; credits reset monthly and do not roll over.checked 21 Oct 2026
- Capital
- The Company Check reports authorised capital of ₹0.20 million and paid-up capital of ₹0.11 million.checked 21 Oct 2026
- Captions
- The editor transcribes speech and creates word-synced animated captions in multiple styles.checked 8 Oct 2026
- Clip length
- The how-to guide recommends clips up to about two minutes.checked 21 Oct 2026
- Clip limit
- The editor’s product page says users can upload a clip up to about two minutes.checked 8 Oct 2026
- Corporate filing
- The Company Check says the latest annual general meeting was held on 30 September 2025 and the latest balance sheet was filed for 31 March 2025.checked 21 Oct 2026
- Data retention
- Uploaded library images and delivered edits remain in the account until deletion or account closure, while usage measurement may remain for up to 26 months.checked 21 Oct 2026
- Data-use promise
- Zupum says it does not sell personal data or video content and does not use footage to train its own models.checked 21 Oct 2026
- Directors
- The Company Check lists Annu Suryavanshi, Rohit Behl and Akansha Tripathi as current directors.checked 21 Oct 2026
- Editable output
- Users can retime captions, swap B-roll, change music and adjust visual treatments before export.checked 21 Oct 2026
- Editing workflow
- Users can preview the edit in a browser and adjust captions, B-roll and visual style before downloading.checked 8 Oct 2026
- Export format
- Exports are full-quality H.264/AAC MP4 files at source resolution with burned-in captions and an optional thumbnail.checked 21 Oct 2026
Where it runs
- Browser workflow
- The product runs in the browser and requires no installation.checked 21 Oct 2026
The company
- Company
- Zupum is operated by AppKPL Edtech India Private Limited.checked 8 Oct 2026
- Company incorporation
- The Company Check reports that AppKPL Edtech India Private Limited was established on 2 June 2023.checked 21 Oct 2026
- Company status
- The Company Check lists the company as active, private and unlisted.checked 21 Oct 2026
- Headquarters
- Bengaluru, Karnataka, Indiachecked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
