Zipper
Zipper is a studio management platform for boutique fitness businesses that combines booking, payments, a website, client management, and marketing tools.
What Zipper is
Zipper is a studio management platform for boutique fitness businesses that combines booking, payments, a website, client management, and marketing tools. It supports classes, appointments, events, series classes, and multi-day programs. Every plan includes client management, forms and waivers, point of sale, gift cards, promo codes, reporting, email marketing, marketing automations, outbound SMS automation, and in-app announcements. Google Calendar and ClassPass integrations are listed on every plan; other connections include Facebook Pages, Instagram, LinkedIn, Google Business, Calendly, Jobber, and Twilio. Zipper uses Stripe for payment processing, with standard fees of 2.9%–3.4% + $0.30 per transaction. Starter is $118 a month when billed annually, with a 1% platform fee; Studio and Growth have no platform fee. Customers can export their data anytime, and Zipper says it does not sell customer data. Staff and clients can add the web experience to an iPhone or Android home screen without an app store download. Starter includes email support with a 24-hour reply; higher plans add other support options. The service has no free plan.
Good
- Schedules classes, appointments, events, and programs.
- Every plan includes marketing and client management features.
- Google Calendar and ClassPass integrations are listed on every plan.
- Customers can export their data anytime.
- Supports Android, iOS, and web access.
Watch out
- No free plan.
- Starter costs $118 a month when billed annually.
- Stripe processing fees are 2.9%–3.4% + $0.30 per transaction.
- Two-way texting costs approximately $20/mo per line plus $0.01 per text.
Who it suits
Zipper suits boutique fitness businesses such as Pilates, yoga, dance, martial arts, and personal training studios. It may fit operators who want booking, payments, client management, and marketing tools in one platform.
Verdict
Zipper combines studio scheduling with client, payment, and marketing functions, and offers integrations across each plan. Starter begins at $118 a month on annual billing, with Stripe fees and optional two-way texting costs to account for.
Plans and prices
From Zipper's own pricing page, checked 21 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $118 a month | 1 admin seat · 2 instructor seats · up to 150 active clients · 1% platform fee · classes, appointments and events · website builder and hosting · CRM, forms and waivers · email and SMS automation · email support · Billed $1,416 once a year; save 15% versus month-to-month |
| Studio | $254 a month | 3 admin seats · unlimited instructor seats · up to 400 active clients · 0% platform fee · custom-built website · substitution management · payroll and commission reporting · staff clock in/out · kiosk check-in · waitlist and no-show automation · email and text support · Billed $3,048 once a year; save 15% versus month-to-month |
| Growth | $424 a month | Unlimited admin and instructor seats · up to 1,000 active clients · second location · 0% platform fee · cross-location booking and reporting · cohort retention, LTV and revenue forecasting · custom roles · failed-payment recovery · API access and OpenAPI specification · priority support · Billed $5,088 once a year; save 15% versus month-to-month |
| Multi | Priced on request | Three or more locations or franchise system · unlimited active clients · unlimited admin and instructor seats · franchise roll-up reporting · regional and owner-level permissions · SLA and custom terms · dedicated support team · Custom quote; volume pricing per location |
The facts
Each one read from Zipper's own pages, with the date it was checked.
Money
- Additional texting cost
- Two-way texting is available through Quo for approximately $20/mo per phone line plus $0.01 per text; outbound texting is included on every plan.checked 8 Oct 2026
What it does
- AI functions
- Zipper provides an AI assistant that answers questions about studio data and an AI-assisted front desk for lead and client questions.checked 21 Oct 2026
- API
- The public API uses API tokens and currently exposes roster reads and updates, customer notes and date-filtered reports.checked 21 Oct 2026
- API availability
- API access and the OpenAPI specification are listed as Growth-plan features rather than Starter or Studio features.checked 21 Oct 2026
- Business features
- Features listed on every plan include client management, forms and waivers, point of sale, gift cards, promo codes, and reporting.checked 8 Oct 2026
- Class management
- The platform supports recurring classes, booking windows, capacity controls, waitlists, attendance and class packs.checked 21 Oct 2026
- Compliance reports
- Zipper says ISO 27001, ISO 27017, ISO 27018, ISO 27701 certificates and SOC 1, SOC 2 and SOC 3 reports can be provided under an NDA.checked 21 Oct 2026
- CRM
- The CRM stores leads, clients and members with tags, notes, custom fields, family relationships and import tools.checked 21 Oct 2026
- Data control
- The pricing page says customers can export their data anytime and that Zipper does not sell customer data.checked 8 Oct 2026
- Data portability
- The FAQ says customers own their data, can export it at any time and Zipper does not sell it.checked 21 Oct 2026
- Developer documentation
- API documentation includes Swagger UI, a downloadable OpenAPI YAML specification and example requests.checked 21 Oct 2026
- Documentation depth
- The help center lists 102 step-by-step articles, 26 FAQs and 26 feature-capability guides.checked 21 Oct 2026
- Integrations
- Official integration documentation names Facebook Pages, Instagram, LinkedIn, Google Business, Calendly, Jobber and Twilio connections.checked 21 Oct 2026
- Legal entity
- The GDPR data-processing addendum identifies the contracting company as Zipper Athletics, Inc.checked 21 Oct 2026
- Limit: evolving workflows
- A Capterra reviewer says frequent updates can change where workflows live and make it harder to keep up.checked 21 Oct 2026
- Limit: technical hiccups
- A Capterra reviewer reports minor technical hiccups, although issues were resolved quickly.checked 21 Oct 2026
- Limit: website flexibility
- A Capterra reviewer says the included website builder is less flexible than Squarespace.checked 21 Oct 2026
- Marketing
- The marketing tools include email campaigns, outbound SMS, social-post generation and scheduling, review management and automated workflows.checked 21 Oct 2026
- Migration
- Zipper says most studios switching from another platform are live in one to two weeks with member, lead and Stripe payment-data migration assistance.checked 21 Oct 2026
Where it runs
- Appointment management
- Studios can offer self-booked private, duet, trio and other semi-private appointments alongside classes and events.checked 21 Oct 2026
- Branded client app
- Each plan includes a branded booking app that clients install from their studio URL by adding the web app to an iOS or Android home screen.checked 21 Oct 2026
The company
- Company headquarters
- LinkedIn lists Boulder, Colorado as the headquarters.checked 21 Oct 2026
- Company size
- LinkedIn lists Zipper Boutique Fitness Software as a privately held company with 2–10 employees.checked 21 Oct 2026
- Founded
- LinkedIn lists the company as founded in 2022.checked 21 Oct 2026
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