Wrapped
Wrapped issues, sells, and redeems cash gift cards, experience vouchers, and store credit across point of sale, eCommerce, and mobile, keeping one live balan…
What Wrapped is
Wrapped issues, sells, and redeems cash gift cards, experience vouchers, and store credit across point of sale, eCommerce, and mobile, keeping one live balance per card. Merchants can provide branded digital cards, connect existing physical cards, or order branded cards through the service. Customers can personalize cards, schedule email delivery, check balances online, and add cards to Apple Wallet or Google Wallet. Wrapped lists more than 30 POS, eCommerce, marketing, and payment integrations, including Lightspeed, Shopify, Square POS, BigCommerce, WooCommerce, Klaviyo, and Stripe. Reporting covers purchases, redemptions, balances, and liabilities by location and card type. Pro and higher plans add promotional pricing, discount codes, bonus credit, scheduled campaigns, and the REST API with a test-mode token. Basic costs $49 a month, or $39 per month annually, and a 14-day trial is available. Android, iOS, web, and API access are supported.
Good
- One live balance across sales channels
- Branded digital and physical card options
- More than 30 listed integrations
- Gift card purchase and liability reporting
- 14-day trial available
Watch out
- Activation allowances reset without rollover
- Extra activations incur per-card charges
- REST API starts on Pro and above
- No free plan
Who it suits
Wrapped is aimed at retailers, restaurants, golf clubs, hospitality groups, cafes, and multi-site brands managing gift cards across channels. Businesses needing branded digital and physical card options may fit its audience.
Verdict
Wrapped combines omnichannel gift card issuance, redemption, customer gifting, integrations, and liability reporting. Its plan costs and activation allowances should be considered by businesses with varying site counts or card volumes.
Plans and prices
From Wrapped's own pricing page, checked 29 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | $49 a month | Up to 3 sites · 50 new gift card activations per month or 600 per year · $0.50 per additional activation · $49 per month; $468/year billed annually ($39 /month) |
| Pro | $99 a month | Up to 7 sites · 200 new gift card activations per month or 2,400 per year · $0.40 per additional activation · $99 per month; $948/year billed annually ($79 /month) |
| Plus | $199 a month | Up to 12 sites · 500 new gift card activations per month or 6,000 per year · $0.20 per additional activation · $199 per month; $1,908/year billed annually ($159 /month) |
| Enterprise | Priced on request | Unlimited sites · Unlimited features · Unlimited gift cards · Contact us for a custom quote |
The facts
Each one read from Wrapped's own pages, with the date it was checked.
What it does
- API
- The Wrapped REST API is available on Pro and above, and those plans include a separate test-mode API token.checked 29 Sep 2026
- Compliance
- Wrapped states that SOC 2 certification is in progress and that payment card data is handled by POS, eCommerce, or Stripe providers holding PCI DSS Level 1 certification.checked 29 Sep 2026
- Customers
- Wrapped is aimed at retailers, restaurants, golf clubs, hospitality groups, cafes, and multi-site brands.checked 29 Sep 2026
- Digital and physical cards
- Merchants can offer branded digital gift cards and integrate existing physical cards or order branded cards through Wrapped.checked 29 Sep 2026
- Gifting features
- Customers can personalize gift cards, schedule email delivery, check balances online, and add cards to Apple Wallet or Google Wallet.checked 29 Sep 2026
- Hosting
- Wrapped says customer data is stored on Amazon Web Services in the United States.checked 29 Sep 2026
- Integrations
- Wrapped lists 30+ POS, eCommerce, marketing, and payment integrations, including Lightspeed, Shopify, Square POS, BigCommerce, WooCommerce, Klaviyo, and Stripe.checked 29 Sep 2026
- Marketing
- Promotional pricing, discount codes, automated bonus credit, scheduled gift card campaigns, and integrations with Klaviyo, Myne, and Zapier are available on Pro and above.checked 29 Sep 2026
- Notable limits
- Monthly activation allowances reset each billing cycle without rollover, and activations above the plan allowance incur a per-card overage charge.checked 29 Sep 2026
- Product
- Wrapped issues, sells, and redeems cash gift cards, experience vouchers, and store credit across POS, eCommerce, and mobile with one live balance per card.checked 29 Sep 2026
- Reporting
- Wrapped provides analytics on gift card purchases, redemptions, and balances, plus liability reporting across locations and card types.checked 29 Sep 2026
- Security
- Wrapped says it encrypts data in transit and at rest, rate-limits redemption and balance checks, uses role-based permissions and two-factor authentication, and records audit trails.checked 29 Sep 2026
- Support
- Email and chat support are included on all plans, while Plus and Enterprise include priority support and a dedicated account manager.checked 29 Sep 2026
The company
- Company
- Wrapped is operated by Loud Labs Limited, is based in New Zealand, and says it is used across Australia, New Zealand, Canada, the United Kingdom, Europe, and the United States.checked 29 Sep 2026
- Headquarters
- New Zealandchecked 23 Sep 2026
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