WinPure Clean & Match
WinPure Clean & Match helps teams profile, cleanse, standardise and match records across CRM, ERP and operational systems.
What WinPure Clean & Match is
WinPure Clean & Match helps teams profile, cleanse, standardise and match records across CRM, ERP and operational systems. It provides more than 30 predefined cleaning options, AI-assisted cleansing and configurable matching to identify duplicate or related records, including entries without unique identifiers. Golden Record Identity assigns persistent identifiers to matched entities, and the platform supports golden-record creation. Recurring data-quality workflows and audit logs support ongoing governance; the Enterprise & API Edition lists compliance documentation and an audit trail. WinPure connects to databases, spreadsheets, CRM platforms and flat files. Its API adds cleansing and matching to custom applications, with a .NET library, Windows as the primary system and Linux through containerisation. Deployment can run on Windows desktop or server, Azure, AWS or private cloud environments managed by the customer. WinPure says processing can stay inside that environment. A 30-day full-access trial runs there. The Small Business Edition is $185 a year, billed per user per month annually, for up to 100K records.
Good
- More than 30 predefined cleaning options
- AI-assisted matching and entity resolution
- Persistent golden-record identifiers
- Recurring workflows and audit logs
- Customer-managed deployment options
Watch out
- No free plan
- Address verification is an add-on
- Small Business Edition limits records to 100K
Who it suits
WinPure suits small businesses, consultancies, medium and large organisations, and public- or private-sector enterprises managing multiple data sources. It is designed for teams needing deduplication, validation, standardisation and quality monitoring.
Verdict
WinPure Clean & Match combines data cleansing, matching, golden records and deployment control for organisational data teams. The listed Small Business Edition has a defined price and record limit, while larger editions require pricing enquiries.
Plans and prices
From WinPure Clean & Match's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Small Business Edition | $185 | Up to 100K records · AI-assisted cleaning · matching and entity resolution · onboarding and technical support · Per user / per month, billed annually |
| Enterprise & API Edition | Priced on request | Large and complex resolution requirements · audit trail · implementation support · API integration support · Annual licensing; contact the enterprise team |
| Professional Edition | Priced on request | Large data sets · automation and batch scheduling · multi-source consolidation · address verification module is an add-on · Annual licensing; price not stated |
The facts
Each one read from WinPure Clean & Match's own pages, with the date it was checked.
What it does
- API compatibility
- The API documentation describes a .NET library for data cleansing and matching, with Windows as its primary system and Linux via containerization.checked 5 Oct 2026
- Automation and audit
- The platform supports recurring data quality workflows and audit logs, while the Enterprise & API Edition lists a full compliance documentation and audit trail.checked 5 Oct 2026
- Data handling
- WinPure says data processing can take place within the customer's environment without sending underlying datasets to WinPure.checked 5 Oct 2026
- Deployment
- Clean & Match can run on Windows desktop or server and be deployed in customer-managed environments including Azure, AWS, and private cloud.checked 5 Oct 2026
- Golden records
- Golden Record Identity assigns persistent identifiers to matched entities, and the platform supports golden record creation.checked 5 Oct 2026
- Integrations and data sources
- WinPure says it connects to databases, spreadsheets, CRM platforms, and flat files; its API can integrate cleansing and matching into custom applications.checked 5 Oct 2026
- Intended users
- The maker describes the editions for small businesses and consultancies, medium and large organisations, and public- or private-sector enterprises.checked 5 Oct 2026
- Matching and identity resolution
- It uses configurable matching and AI-powered entity resolution to find duplicate or related records, including records without unique identifiers.checked 5 Oct 2026
- Profiling and cleansing
- The platform profiles data quality and offers AI-assisted cleansing and standardisation, with more than 30 predefined cleaning options.checked 5 Oct 2026
- Purpose
- Clean & Match Enterprise helps teams clean, match, and prepare records across CRM, ERP, and operational systems.checked 5 Oct 2026
- Support and training
- The pricing page lists onboarding and technical support in its editions, and says training is included in the license package.checked 5 Oct 2026
The company
- Company history
- WinPure says it has worked in data quality since 2002.checked 5 Oct 2026
- Founded
- 2002checked 28 Sep 2026
- Headquarters
- United Kingdomchecked 28 Sep 2026
Money
- Trial
- The maker offers a 30-day full-access trial with all modules, running inside the customer's infrastructure.checked 5 Oct 2026
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