Vitraun
Vitraun is a virtual makeup try-on platform for stores, e-commerce businesses, and beauty brands.
What Vitraun is
Vitraun is a virtual makeup try-on platform for stores, e-commerce businesses, and beauty brands. Customers can preview lipstick, blush, and foundation in real time using a camera or image; the listed categories also include eyeshadow, eyeliner, and complete looks. AI face mapping applies products to lips, eyes, and skin. Merchants can track engagement and conversion through session analytics reported by session, product, and channel. Listed integrations cover Shopify, Nuvemshop/Tiendanube, Wix, Cafe24, Shoptet, WooCommerce, Magento/Adobe Commerce, OpenCart, and VTEX. Developer options include HTML/CDN, React, Next.js, headless/API, and React Native; iOS and Android support can use WebView or API. Merchants can limit embedded try-on to approved sites with a host allowlist. Vitraun says try-on images are processed in real time and are not stored without consent, and that its data handling aligns with LGPD and GDPR. Starter costs $17 a month; Growth is $69 a month; Pro is $139 a month.
Good
- Supports six makeup try-on categories.
- Offers e-commerce plugins and developer integrations.
- Session analytics cover products, channels, and sessions.
- Plans include a 7-day free trial.
- Images are not stored without consent.
Watch out
- No free plan is available.
- Starter limits use to 1,000 sessions monthly.
- Starter allows one active channel.
- Plans are paid after the trial.
Who it suits
Vitraun is aimed at makeup and cosmetics brands, beauty e-commerce stores, marketplaces, retailers, and beauty or self-care apps. It may also suit agencies and digital platforms serving the beauty industry that want try-on integrations and session analytics.
Verdict
Vitraun brings virtual makeup try-on, integrations, and session reporting together for beauty businesses. Consider the monthly session and channel limits alongside the plan price and trial period.
Plans and prices
From Vitraun's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $17 a month | 1,000 Try-On sessions/month · 10 catalog products · 5 catalog looks · 1 active channel · Basic brand customization · $17/mo |
| Growth | $69 a month | 5,000 Try-On sessions/month · 20 catalog products · 10 catalog looks · 3 active channels · Full brand customization · Analytics overview and top products · $69/mo |
| Pro | $139 a month | 10,000 Try-On sessions/month · 50 catalog products · 25 catalog looks · Unlimited active channels · Private OAuth feed · Full reports · $139/mo |
The facts
Each one read from Vitraun's own pages, with the date it was checked.
What it does
- Analytics
- Session analytics report metrics by session, product, and channel to track engagement and conversion.checked 8 Oct 2026
- Audience
- Vitraun says it is built for makeup and cosmetics brands, beauty e-commerce stores, marketplaces, retailers, beauty and self-care apps, agencies, and digital platforms serving the industry.checked 8 Oct 2026
- Beauty categories
- The platform lists try-on for lipstick, blush, foundation, eyeshadow, eyeliner, and complete looks.checked 8 Oct 2026
- Developer options
- The site lists HTML/CDN, React, Next.js, headless/API, and React Native integrations, with iOS and Android support via WebView or API.checked 8 Oct 2026
- Domain controls
- The site says merchants can control which sites embed the try-on using a host allowlist.checked 8 Oct 2026
- Integrations
- The site lists apps or plugins for Shopify, Nuvemshop/Tiendanube, Wix, Cafe24, Shoptet, WooCommerce, Magento/Adobe Commerce, OpenCart, and VTEX.checked 8 Oct 2026
- Privacy
- Vitraun says data handling aligns with LGPD and GDPR, and try-on images are processed in real time and not stored without consent.checked 8 Oct 2026
- Product
- Vitraun is a virtual makeup try-on platform for stores, e-commerce businesses, and beauty brands.checked 8 Oct 2026
- Setup
- The site says integrations on most channels take from minutes to a few days, and custom web setups can use a widget with merchant-id and widget-id.checked 8 Oct 2026
- Try-on
- Customers can try lipstick, blush, and foundation in real time using a camera or image.checked 8 Oct 2026
Money
- Billing
- Every listed plan includes a 7-day free trial, and the FAQ says customers can cancel before the first charge.checked 8 Oct 2026
Where it runs
- Face mapping
- AI face mapping applies products with greater precision to lips, eyes, and skin.checked 8 Oct 2026
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