Visual Flow
Visual Flow sells downloadable Lightroom presets organized around lighting conditions such as soft light, hard light, backlighting, and tungsten.
What Visual Flow is
Visual Flow sells downloadable Lightroom presets organized around lighting conditions such as soft light, hard light, backlighting, and tungsten. The collection is aimed mainly at wedding and portrait photographers, with packs for other photography genres as well. It includes six color preset packs, a black-and-white mixer, and an AI retouching toolkit. The toolkit includes retouching presets, brushes for dodge and burn, skin and scene work, subject masking, and scene enhancement.
Presets are supplied as .xmp files with installation guides and are designed for Lightroom Classic, Lightroom CC on desktop and mobile, and Adobe Camera Raw. Visual Flow says its packs are developed with DVLOP and work with Impossible Things AI Editor. Purchases include free lifetime updates, and the license covers personal and commercial photography, including client deliverables, prints, and portfolios. A Modern Pack baseline preset is offered to newsletter subscribers, but excludes the installer and DVLOP profile. The site also provides installation resources and tutorials.
Good
- Presets organized by lighting conditions
- Six color packs plus mixer and retouching toolkit
- Supports Lightroom desktop, mobile, and Adobe Camera Raw
- Commercial photography use is licensed
- Purchases include free lifetime updates
Watch out
- No free trial is offered
- Free sample requires newsletter subscription
- Free sample excludes installer and DVLOP profile
Who it suits
Visual Flow may suit wedding and portrait photographers who want presets grouped by lighting conditions, as well as photographers working in other listed genres. Its commercial-use license may fit those producing client deliverables, prints, or portfolio work.
Verdict
Visual Flow focuses on Lightroom presets and retouching tools for photographers, with compatibility spanning desktop and mobile Lightroom and Camera Raw. A free sample is available, while full paid options start at $35.
Plans and prices
From Visual Flow's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| B&W Mixer | $110, paid once | 10 one-click presets · 25 mixology presets · Lightroom CC, Classic, Mobile and ACR · Free lifetime updates |
| AI Retouching Toolkit | $150, paid once | 31 AI retouching presets · 47 brushes · Lightroom CC, Classic, Mobile and ACR · Free lifetime updates |
| Modern preset pack | — | Compatible with Lightroom CC, Classic, Mobile and ACR · Free lifetime updates |
The facts
Each one read from Visual Flow's own pages, with the date it was checked.
What it does
- AI retouching
- The toolkit includes AI retouching presets, brushes for dodge and burn, skin and scene work, subject masking, and scene enhancement tools.checked 4 Oct 2026
- Audience
- The product is aimed primarily at wedding and portrait photographers, with packs also presented for other photography genres.checked 4 Oct 2026
- Collection
- The collection includes six color preset packs, a black-and-white mixer, and an AI retouching toolkit.checked 4 Oct 2026
- Commercial use
- The site says its presets are licensed for personal and commercial photography work, including client deliverables, prints, and portfolio use.checked 4 Oct 2026
- Compatibility
- The presets are designed for Adobe Lightroom Classic and Lightroom CC on desktop and mobile, and the product pages also list ACR compatibility.checked 4 Oct 2026
- Installation
- Presets are provided as .xmp files with installation guides, and the homepage describes importing them through Lightroom's Presets menu.checked 4 Oct 2026
- Integrations
- Visual Flow says its packs are developed with DVLOP and work with Impossible Things AI Editor.checked 4 Oct 2026
- Preset method
- Presets are organized around lighting conditions such as soft light, hard light, backlit, and tungsten rather than moods.checked 4 Oct 2026
- Purpose
- Visual Flow sells Lightroom presets designed for photographers working in varied real-world lighting conditions.checked 4 Oct 2026
- Support
- Visual Flow provides a Support Center with FAQs, installation resources, and product tutorials.checked 4 Oct 2026
- Updates
- The product pages state that purchases include free lifetime updates.checked 4 Oct 2026
The company
- Founded
- 2019checked 28 Sep 2026
- Maker
- The site identifies photographer Pye Jirsa as the designer and co-founder behind Visual Flow.checked 4 Oct 2026
Money
- Free sample
- A free Modern Pack baseline preset is offered in exchange for subscribing to the newsletter; the sample excludes the installer and DVLOP profile.checked 4 Oct 2026
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