Veritonic
Veritonic provides performance analytics and research for creative testing, brand-lift measurement, and campaign attribution across CTV, social, podcasting, …
What Veritonic is
Veritonic provides performance analytics and research for creative testing, brand-lift measurement, and campaign attribution across CTV, social, podcasting, and other audio and video channels. Creative Measurement gives audience-targeted, second-by-second analysis of CTV ads, prerecorded ads, podcasts, audio logos, and more. Brand Lift studies measure awareness, favorability, consideration, and purchase intent across audio, video, CTV, social, and podcast campaigns. Attribution connects impressions with outcomes such as site visits, conversions, renewals, and lifetime value. Conversion data can arrive through a lightweight pixel or S2S event stream and be matched with impression exposure without cookies. Reports include creative-level decomposition, incremental lift, multi-touch attribution, and adjustable lookback windows. Instant Insights accepts a script, audio ad, or video for immediate feedback. Veritonic also announced an Adjust integration for mobile in-app conversion streams. The paid service offers pricing on request and a seven-day trial.
Good
- Analyzes creative second by second
- Measures several brand-lift outcomes
- Links impressions to business results
- Supports cookie-free exposure matching
- Offers flexible attribution lookback windows
Watch out
- Pricing requires a request
- Trial lasts seven days
- Custom subscription scope limits may apply
Who it suits
Veritonic suits brands, agencies, publishers, and platforms managing campaigns across audio, video, CTV, social, or podcasts. It is relevant to teams needing creative, brand-lift, and attribution analytics.
Verdict
Veritonic brings creative measurement, brand studies, and attribution into one analytics offering. Its channel coverage, cookie-free matching, and detailed attribution reporting suit teams evaluating campaign performance across formats.
Plans and prices
From Veritonic's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom pricing | Priced on request | Fees specified in an Order Form or SOW · Subscription scope limits may apply |
The facts
Each one read from Veritonic's own pages, with the date it was checked.
What it does
- Attribution
- Attribution connects audio, video, CTV, and social impressions to business outcomes including site visits, conversions, renewals, and lifetime value.checked 9 Oct 2026
- Audience
- The company says brands, agencies, publishers, and platforms use its services across the campaign lifecycle.checked 9 Oct 2026
- Brand lift
- Brand Lift studies measure awareness, favorability, consideration, and purchase intent across audio, video, CTV, social, and podcast campaigns.checked 9 Oct 2026
- Creative testing
- Creative Measurement offers audience-targeted, second-by-second analysis of CTV ads, prerecorded ads, podcasts, audio logos, and more.checked 9 Oct 2026
- Instant Insights
- Instant Insights accepts a script, audio ad, or video and provides immediate feedback on performance and ways to improve it.checked 9 Oct 2026
- Integration
- Veritonic announced an integration with Adjust to receive automated streams of mobile in-app conversion actions for audio attribution.checked 9 Oct 2026
- Privacy
- Veritonic says it complies with privacy policies around the world, including GDPR.checked 9 Oct 2026
- Product
- Veritonic provides performance analytics and research to test creative, measure brand lift, and attribute campaign outcomes across CTV, social, podcasting, and other audio and video channels.checked 9 Oct 2026
- Reporting
- Attribution reporting includes creative-level performance decomposition, incremental lift, multi-touch attribution, and flexible lookback windows.checked 9 Oct 2026
- Security
- The attribution page describes the service as SOC 2 compliant and says it uses PII-safe hashing and identity resolution at the edge.checked 9 Oct 2026
- Support
- Veritonic offers a platform walkthrough by request through its contact page.checked 9 Oct 2026
- Tracking
- The attribution product can use a lightweight pixel or S2S event stream and pairs conversion data with impression-level exposure data without cookies.checked 9 Oct 2026
The company
- Founded
- 2015checked 28 Sep 2026
- Headquarters
- New York, NY; remotechecked 28 Sep 2026
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