UTRY
UTRY is an AI virtual try-on service for online clothing brands.
What UTRY is
UTRY is an AI virtual try-on service for online clothing brands. Shoppers can view garments on their own photo or a 3D avatar, while a sizing algorithm uses shopper measurements and merchant size specifications to suggest a size. The merchant dashboard records interactions, try-on sessions, and conversions attributed to the service. UTRY runs on Shopify with a setup described as a few clicks, and API access is available. Supported try-on categories are clothing and garments, with person-photo input and a virtual model option. Starter costs $235 a month plus a 3.5$ fee per VTO-assisted sale. Growth costs $700 a month plus 2.8$ per assisted sale, and Enterprise costs $1,870 a month plus 2$ per assisted sale. Higher plans add priority support, custom styling, reports, consultations, dedicated management, data export, and multi-store deployment. UTRY says personal data remains in the EU/EEA.
Good
- Shows garments on photos or 3D avatars
- Provides measurement-based size suggestions
- Tracks try-on sessions and attributed conversions
- Runs on Shopify
- Offers API access and enterprise deployment
Watch out
- No free plan
- Monthly fees include per-sale usage charges
- Supported categories are clothing and garments
- Enterprise plan has the highest listed price
Who it suits
UTRY is for online clothing brands seeking virtual try-on, size guidance, and merchant analytics. Shopify stores and businesses needing API or multi-store deployment can choose among its plans.
Verdict
UTRY combines shopper-facing virtual try-on with sizing guidance and conversion tracking. Its tiered plans cover Shopify setup through custom, headless, and multi-store deployments.
Plans and prices
From UTRY's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $235 a month | Unlimited Product Uploads · Plug-and-Play Setup · Standard Analytics · Email Support · Universal Shopper Profile · Usage Fee: 3.5$ per VTO-assisted sale |
| Growth | $700 a month | Priority Email & Chat Support · Custom Button & UI Styling · On-Demand ROI Reports · Universal Shopper Profile · VTO Strategy Consultation · Usage Fee: 2.8$ per VTO-assisted sale |
| Enterprise | $1,870 a month | Dedicated Success Manager · Headless & Custom Setup · Full Data Export (CSV/API) · Multi-Store Deployment · Usage Fee: 2$ per VTO-assisted sale |
The facts
Each one read from UTRY's own pages, with the date it was checked.
What it does
- AI data use
- UTRY's merchant terms say merchant-specific imagery and garment data are not used to train underlying AI models beyond that merchant's storefront interactions.checked 8 Oct 2026
- Data location
- UTRY says personal data is stored and processed within the EU using Microsoft Azure Europe and is not transferred outside the EU/EEA.checked 8 Oct 2026
- Data security
- UTRY's privacy policy lists encryption in transit and at rest, role-based access with MFA, audit logging, vulnerability scanning, and incident response measures.checked 8 Oct 2026
- Enterprise deployment
- The Enterprise plan includes headless and custom setup, full data export via CSV/API, and multi-store deployment.checked 8 Oct 2026
- Merchant analytics
- The merchant dashboard tracks user interactions, try-on sessions, and attributed conversions.checked 8 Oct 2026
- Privacy limits
- UTRY says it does not use biometric data for identification and does not process special categories of personal data such as health, ethnicity, or religion.checked 8 Oct 2026
- Shopify integration
- UTRY says its solution runs on Shopify and describes setup as a few clicks.checked 8 Oct 2026
- Sizing
- Its size algorithm uses user-provided measurements and merchant-provided size specifications to suggest garment sizes.checked 8 Oct 2026
- Support
- The Starter plan includes email support, while Growth includes priority email and chat support.checked 8 Oct 2026
- Virtual try-on
- UTRY lets shoppers see clothing on their own photo or 3D avatar using AI virtual try-on.checked 8 Oct 2026
- Who it serves
- UTRY presents its business service to online clothing brands seeking virtual try-on and fewer returns.checked 8 Oct 2026
The company
- Company history
- UTRY's about page says the idea began in 2024 after a co-founder bought three shirts in different sizes to find a fit.checked 8 Oct 2026
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