Unifyr Lead Distribution
Unifyr Lead Distribution is a web solution for channel programs that need to send marketing-sourced leads to partners and track their progress toward revenue.
What Unifyr Lead Distribution is
Unifyr Lead Distribution is a web solution for channel programs that need to send marketing-sourced leads to partners and track their progress toward revenue. Assignment rules can account for territory, product, partner tier, vertical, capacity, and activity, with round-robin and geographic fallback options. Leads receive an acceptance window, and the system can reassign them if a partner does not respond in time. Partners can use a portal to view assigned leads, filter by status, source, or date, and accept, decline, or update them. Source information can follow accepted leads into deal registration and back to the CRM, with dashboards showing revenue by source. The listed connections include several CRM and marketing automation platforms, including Salesforce, HubSpot, Microsoft Dynamics, Oracle, and others. Unifyr states that its APIs use OAuth 2.0 and that data is encrypted in transit and at rest. Pricing is tailored and available on request; the listed plans are priced per partner.
Good
- Rules can use territory, partner tier, capacity, and activity
- Unacted-on leads can be automatically reassigned
- Partners can accept, decline, or update leads in a portal
- Source attribution can flow into deal registration and CRM
- API communications are logged and monitored
Watch out
- Pricing is tailored and not listed
- Plans are billed per partner
Who it suits
This solution suits channel programs that route marketing leads to partner organizations and need to follow their handling and revenue attribution. It is relevant for teams that use assignment rules and CRM or marketing automation integrations.
Verdict
Unifyr Lead Distribution focuses on partner lead assignment, acceptance tracking, and source attribution through to revenue reporting. Prospective customers need to request tailored pricing to assess the cost.
Plans and prices
From Unifyr Lead Distribution's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Unifyr Activate | Priced on request | For emerging channel programs · Per partner; tailored pricing |
| Unifyr Grow | Priced on request | Partner block and AI agent credits included · Add more as program expands · Per partner; tailored pricing |
The facts
Each one read from Unifyr Lead Distribution's own pages, with the date it was checked.
Where it runs
- Acceptance windows
- Assigned leads have acceptance windows, and leads can be automatically reassigned when a partner does not act in time.checked 5 Oct 2026
What it does
- API security
- Unifyr says its REST APIs use OAuth 2.0 and that API communications are logged and monitored.checked 5 Oct 2026
- Attribution and reporting
- Marketing source data can follow accepted leads into deal registration and back to the CRM, with revenue-by-source dashboards.checked 5 Oct 2026
- CRM integrations
- The integrations marketplace lists Salesforce Sales Cloud, Dynamics 365 Sales, HubSpot CRM, SAP Sales Cloud, Oracle CX Sales, Pipedrive, Zoho CRM, and SugarCRM among its CRM integrations.checked 5 Oct 2026
- Encryption
- Unifyr says data is encrypted at rest and in transit, with TLS 1.2 or higher for transmissions and AES-256 for stored data.checked 5 Oct 2026
- Intended audience
- The lead distribution solution is presented for channel programs that need to route marketing leads to partners and track their progress.checked 5 Oct 2026
- Marketing integrations
- Listed marketing automation integrations include Marketo Engage, HubSpot Marketing Hub, Salesforce Marketing Cloud, Oracle Eloqua, Mailchimp, Klaviyo, and Dynamics 365 Marketing.checked 5 Oct 2026
- Partner lead view
- Partners can view assigned leads, filter by status, source, or date, and accept, decline, or update a lead in the portal.checked 5 Oct 2026
- Purpose
- Unifyr Lead Distribution routes marketing-sourced leads to partners using assignment rules and carries source attribution through to revenue.checked 5 Oct 2026
- Routing criteria
- Rules can assign leads by territory, product, partner tier, vertical, capacity, and activity, with round-robin and geographic fallback options.checked 5 Oct 2026
- Security standards
- Unifyr states it is SOC 2 Type II compliant and Cyber Essentials certified, and uses security controls based on ISO 27001, ISO 27017, and ISO 27018 frameworks.checked 5 Oct 2026
- Support
- Unifyr Grow pricing information directs prospective customers to complete a form to discuss pricing tailored to their needs.checked 5 Oct 2026
The company
- Company founding
- Unifyr says it was founded in 2006.checked 5 Oct 2026
- Headquarters
- Cary, North Carolina, United Stateschecked 28 Sep 2026
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