Unfold
Unfold is a social-content creation app for Android, iOS, and the web.
What Unfold is
Unfold is a social-content creation app for Android, iOS, and the web. It offers hundreds of templates, photo and video filters and effects, and an Instagram feed planner. Users can also create a Bio Site to serve as a link-in-bio page. Unfold Pro adds a Brand Kit for branded stories, with custom colors, logos, stickers, and fonts, plus a web dashboard for managing those assets. The dashboard is supported on Chrome, Firefox, Safari, and Microsoft Edge. Pro users can schedule Instagram posts for automatic publishing when an Instagram Business Account is connected to Meta Business Manager; otherwise, the app provides reminders. Unfold and Bio Sites features require Business or Creator Instagram accounts, as personal profiles are no longer compatible. The free plan is free. Unfold Plus is $4.99 a month, while Unfold Pro is $12.99 a month and includes a seven-day free trial. Mobile subscription payments are handled by Apple or Google. Unfold is a Squarespace product.
Good
- Hundreds of templates, filters, and effects
- Bio Sites supports link-in-bio pages
- Pro includes a Brand Kit and web dashboard
- Pro supports Instagram scheduling with required connection
Watch out
- Personal Instagram profiles are not compatible
- Pro subscriptions cannot span Apple IDs or Google Play accounts
- Pro does not support uploading custom templates
- Support is always in English
Who it suits
Unfold suits people creating social content who want templates, editing effects, and an Instagram feed planner. Its Pro features may suit brands that need shared brand assets and scheduled Instagram publishing, provided they use a compatible account.
Verdict
Unfold brings content creation, link-in-bio pages, and Instagram planning together across mobile and web. Check Instagram account requirements and Pro subscription limits before choosing it.
Plans and prices
From Unfold's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Unfold (free) | Free | Free tools to share your story |
| Unfold Plus | $4.99 a month | All template collections · early access to new collections · exclusive stickers and fonts · $4.99 USD monthly |
| Unfold Pro | $12.99 a month | Unfold Plus features · Brand Kit · web dashboard · seven-day free trial · $12.99 USD monthly |
| Unfold Plus | $35.99 a year | All template collections · early access to new collections · exclusive stickers and fonts · three-day free trial · $35.99 USD annually |
| Unfold Pro | $99.99 a year | Unfold Plus features · Brand Kit · web dashboard · seven-day free trial · $99.99 USD annually |
The facts
Each one read from Unfold's own pages, with the date it was checked.
What it does
- Account limit
- A Pro subscription cannot be shared across multiple Apple IDs or Google Play accounts, and its users must use the same operating system.checked 3 Oct 2026
- Bio Sites
- The app lets users create a Bio Site as a link-in-bio page.checked 3 Oct 2026
- Instagram compatibility
- Unfold and Bio Sites features require Business or Creator Instagram accounts; personal Instagram profiles are no longer compatible.checked 3 Oct 2026
- Integration
- Unfold is owned and run by Squarespace, and Apple or Google handles mobile app subscription payments.checked 3 Oct 2026
- Pro branding
- Unfold Pro lets users add custom colors, logos, stickers, and fonts to a Brand Kit for branded stories.checked 3 Oct 2026
- Pro dashboard
- Pro users can manage Brand Kit assets on a web dashboard supported on Chrome, Firefox, Safari, and Microsoft Edge.checked 3 Oct 2026
- Product
- Unfold is a mobile app for creating social content, with hundreds of templates, photo and video filters and effects, and an Instagram feed planner.checked 3 Oct 2026
- Project storage
- Completed projects and related media are stored on the device where they were created or where backups were saved, while Brand Assets and Bio Site hosting are stored in Squarespace databases.checked 3 Oct 2026
- Scheduling
- Pro users can schedule Instagram posts for automatic publishing when an Instagram Business Account is connected to Meta Business Manager; otherwise the app provides reminders.checked 3 Oct 2026
- Support
- Unfold users can contact support in the app or through the Help Desk, and support is always in English.checked 3 Oct 2026
- Template limit
- Unfold Pro does not currently support uploading custom templates.checked 3 Oct 2026
The company
- Maker
- Unfold identifies itself as a product from Squarespace.checked 3 Oct 2026
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