Umeng U-App
Umeng U-App provides mobile app analytics and marketing attribution to help teams understand users and assess channel performance.
What Umeng U-App is
Umeng U-App provides mobile app analytics and marketing attribution to help teams understand users and assess channel performance. Reports include DAU, MAU, new users, launches, retention, churn, and engagement. Teams can define events and funnels, segment users, inspect individual users, and review page or behavior paths; advanced analysis also includes custom SQL and dashboards. Optional attribution covers channel ROAS and eCPI, OneLink distribution, app-store downloads, and in-app purchases. Umeng says U-App connects to more than 15 advertising channels. SDKs are listed for Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x, Unity3D, and Quick App, and the SDK center describes web analytics. OpenAPI resources include documentation and debugging tools. The free Standard edition is described as suitable for independent developers and small to medium teams, but it has limits including no retention analysis or real-time data. Paid options include marketing attribution at CN¥5,000 a year and Professional at CN¥12,000 a year; the Premium plan is CN¥7,998 a month. The listed free plan is free.
Good
- Tracks DAU, MAU, launches, retention, churn, and engagement.
- Includes funnels, user segmentation, and custom events.
- SDKs cover mobile, cross-platform, and Quick App platforms.
- Free Standard edition is available.
Watch out
- Standard has no retention analysis or real-time data.
- Marketing attribution costs CN¥5,000 a year.
- Professional costs CN¥12,000 a year.
Who it suits
U-App suits app developers and teams that need user, retention, funnel, or channel attribution reporting. Its free Standard edition is described for independent developers and small to medium teams.
Verdict
U-App combines app activity analysis with optional marketing attribution and has SDK and API resources for developers. Compare the Standard edition’s stated limits with the paid plans if retention, real-time reporting, or attribution is required.
Plans and prices
From Umeng U-App's own pricing page, checked 8 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| 标准版 | Free | 应用 500 个 · 看板 20 个 · 基础统计 + 2 年日志留存 · 漏斗 2 次/日 · 无留存分析 · 无实时数据 · OpenAPI 通用版 16 万次/日 · 永久免费 |
| 营销归因（100万点击量以内） | CN¥5,000 a year | 100万点击量以内 · 更高点击量分档可选 · DAU 规格另购 · 全渠道归因 · OneLink · 应用内付费分析 · ¥5000/ 年 |
| 尊享版（DAU 5万以内） | CN¥7,998 a month | DAU 5 万以内 · 个人细查 · 漏斗 2000 次/日 · SQL 1000 次/日 · 可选营销归因 · 专属客服 · ¥7998/ 3 个月 |
| 专业版（DAU 5万以内） | CN¥12,000 a year | DAU 5 万以内 · 实时数据 · 留存分析 · 漏斗 20 次/日 · 行为路径 100 次/日 · 自定义 SQL 160 次/日 · OpenAPI 60 万次/日 · ¥12000/ 1 年 |
| 营销归因能力（可选配，100万点击量以内） | — | 更高点击量分档可选 · DAU 规格另购 · 全渠道统一归因 ROAS/eCPI · OneLink · 启动来源与应用商店下载分析 · IAP 分析 · ¥5000/ 年 |
| 尊享版（DAU 5万以内） | — | 个人细查 · 用户生命周期（独占） · 漏斗 2000 次/日 · SQL 1000 次/日 · 营销归因选配 · 渠道链接追踪 + 推广统计 · 专属客服 · ¥7998/ 3 个月 |
The facts
Each one read from Umeng U-App's own pages, with the date it was checked.
What it does
- Advanced analysis
- Its advanced analysis features include page and behavior paths, custom SQL, custom dashboards and a dashboard marketplace.checked 8 Oct 2001
- Advertising integrations
- The product page says it connects to more than 15 advertising channels, including Ocean Engine, Tencent Ads, Huawei, OPPO, VIVO, ASA and Xiaohongshu.checked 8 Oct 2001
- AI assistant support
- The official U-App Skill is listed as compatible with Qoder, ChatGPT, Cursor, Claude Code and Tongyi Lingma, with read-only queries and app-based authorization.checked 8 Oct 2001
- AI 助手接入
- 官方 U-App Skill 适配 Qoder、ChatGPT、Cursor、Claude Code 和通义灵码，可协助 SDK 集成及自然语言查询。checked 8 Oct 2001
- API
- U-App has OpenAPI access, documentation, error codes, an online debugging tool and generated SDK examples.checked 8 Oct 2001
- Attribution
- Optional marketing attribution includes channel ROAS/eCPI, OneLink distribution, app-store download analysis and in-app purchase analysis.checked 8 Oct 2001
- Behavior analysis
- It supports custom events, funnels, custom retention, user segmentation and individual user inspection.checked 8 Oct 2001
- Compliance guidance
- The SDK center links to a Mobile Analytics SDK compliance configuration guide and Umeng privacy policy.checked 8 Oct 2001
- Intended users
- The maker describes the free Standard edition as covering independent developers and small to medium teams.checked 8 Oct 2001
- Privacy and security
- Umeng's product page says AI queries are read-only, sensitive fields are filtered on the server, and data stays within Alibaba Cloud.checked 8 Oct 2001
- Product
- U-App provides mobile app analytics and marketing attribution for understanding app users and evaluating channel performance.checked 8 Oct 2001
- SDK 平台
- SDK 下载中心列出 Android、iOS、HarmonyOS NEXT、Flutter、React Native、Cocos2dx、Unity3D 和快应用平台。checked 8 Oct 2001
- Setup
- Umeng says developers can integrate the SDK and begin seeing data in as little as five minutes.checked 8 Oct 2001
- Support
- The premium plan lists dedicated customer service as an included benefit.checked 8 Oct 2001
- User and retention analytics
- It reports DAU, MAU, new users, launches, retention, churn and user engagement metrics.checked 8 Oct 2001
- 产品用途
- U-App 提供 App 统计分析与营销归因，帮助衡量用户增长表现并优化运营和投放策略。checked 8 Oct 2001
- 用户与留存
- 用户指标包括 DAU、MAU、新增、启动次数、次日/7日/30日留存、流失卸载和用户参与度。checked 8 Oct 2001
- 网页与 API
- SDK 中心列有网页端统计分析场景；产品页面列出 OpenAPI，并按版本标示每日调用额度。checked 8 Oct 2001
The company
- Founded
- 2010checked 28 Sep 2001
- Headquarters
- Beijing, Chinachecked 28 Sep 2001
Where it runs
- SDK platforms
- The SDK center lists Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x C++, Cocos2d-x Lua, Unity3D and Quick App platforms.checked 8 Oct 2001
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