Ubiq Dynamic Data Masking

What Ubiq Dynamic Data Masking is

Ubiq Dynamic Data Masking protects sensitive information by applying access rules when an identity requests data. Depending on the identity, application, service account, API, or workflow, the same value can be returned as cleartext, partly or fully masked, tokenized, format-preserving protected, or encrypted. Data can remain encrypted, tokenized, or format-preserving at rest, with runtime policy deciding what users receive. The product supports both permanently masked copies for development, testing, vendors, and analytics, and dynamic decisions for production access. Connections are available through SDKs, APIs, SQL UDFs, and database and warehouse integrations; the catalog lists 49+ integrations, including PostgreSQL, MongoDB, Snowflake, Databricks, Power BI, and Tableau. Ubiq says it deploys within the customer’s environment, avoids acting as a masking proxy, and can protect data without schema changes where supported. Customers can bring their own HSM or KMS for key control. Enterprise Edition uses usage-based pricing through a private offer; additional AWS infrastructure costs may apply.