TrustLink
TrustLink is an AI-native trust and fraud engine for businesses in India, available through API and web.
What TrustLink is
TrustLink is an AI-native trust and fraud engine for businesses in India, available through API and web. It combines business health, compliance hygiene, fraud risk, and network risk into an explainable Trust Score. TrustLink says it gathers consent-based information from more than 50 sources, including GST, banking, MCA, and alternative data, then derives more than 200 financial, compliance, and behavioural features for ensemble machine-learning models. Scores can be delivered in real time through an API with positive and negative drivers, top decision factors, continuous monitoring, and drift detection. The service also describes model-version trails, decision logs, and regulatory documentation. Its stated audiences include lenders and NBFCs, B2B marketplaces, large buyers and corporates, and government programmes. TrustLink claims latency below 200 ms per decision and 99.9% API uptime. It primarily processes and stores data in India. Active data is retained for 24 months after last activity, then may be archived for up to seven years.
Good
- Combines business, compliance, fraud, and network signals
- Uses consent-based data from 50+ sources
- Real-time API scores with factor explanations
- Continuous monitoring and drift detection
- Claims latency below 200 ms per decision
Watch out
- Pricing is available only on request
- Active data retained for 24 months
- Archived data may remain up to seven years
- Primarily processes and stores data in India
Who it suits
TrustLink suits lenders, NBFCs, marketplaces, corporates, and government programmes needing explainable business trust and fraud decisions. It is aimed at organisations integrating scoring through an API or web interface.
Verdict
TrustLink brings broad business and risk inputs into an explainable score with API delivery and ongoing monitoring. Organisations should request pricing and review its retention and data-location terms before adopting it.
The facts
Each one read from TrustLink's own pages, with the date it was checked.
What it does
- API decisions
- TrustLink says it delivers real-time scores through an API with explainable factor breakdowns and continuous monitoring.checked 10 Oct 2026
- Auditability
- TrustLink says it maintains model version trails, decision logs, and regulatory-grade documentation.checked 9 Oct 2026
- Data location
- The privacy policy says TrustLink primarily processes and stores data within India.checked 9 Oct 2026
- Data retention
- The privacy policy says active personal, financial and usage data is retained for 24 months after last activity, and may then be archived for up to seven years for compliance and audit purposes.checked 10 Oct 2026
- Data sources
- It says it collects consent-based data from more than 50 sources, including GST, banking, MCA and alternative data.checked 10 Oct 2026
- Decisioning
- The site describes real-time score delivery via API, with explainable factor breakdowns, continuous monitoring, and drift detection.checked 9 Oct 2026
- Explainability
- The maker says every score surfaces positive and negative drivers and that model versions and decision logs are retained for auditability.checked 10 Oct 2026
- Intended customers
- The site identifies lenders and NBFCs, B2B marketplaces, large buyers and corporates, and government programmes as audiences.checked 9 Oct 2026
- Intended users
- TrustLink names lenders and NBFCs, B2B marketplaces, large buyers and corporates, and government programmes as the groups it serves.checked 10 Oct 2026
- Performance claims
- The site claims scoring latency under 200 ms and API uptime of 99.9%.checked 9 Oct 2026
- Pricing
- The current homepage invites organisations to book a demo; I found no pricing or plan amounts on the maker pages opened.checked 10 Oct 2026
- Privacy and retention
- The privacy policy says active personal, financial, and behavioural data is retained for 24 months after last activity, and may then be archived for up to 7 years for regulatory and audit purposes.checked 9 Oct 2026
- Privacy contact
- The privacy policy lists [email protected] for data protection requests and names a Data Protection Officer as Grievance Officer.checked 9 Oct 2026
- Privacy rights
- The privacy policy describes access, correction, erasure and portability requests, with requests processed within 30 days subject to stated conditions.checked 10 Oct 2026
- Product
- TrustLink describes itself as an AI-native trust and fraud engine that gives businesses a single, explainable Trust Score.checked 10 Oct 2026
- Scoring
- The maker says its ensemble machine-learning models use more than 200 financial, compliance and behavioural features to compute trust signals.checked 10 Oct 2026
- Security and privacy
- Its privacy policy says it primarily processes and stores data in India and describes safeguards for necessary cross-border transfers, including contractual protections.checked 10 Oct 2026
- Stated performance
- The homepage states API latency below 200 ms per decision and 99.9% API uptime.checked 10 Oct 2026
- Support
- The homepage offers a demo request and says the team will respond within 24 hours.checked 10 Oct 2026
- Trust Score
- Its Trust Score combines business health, compliance hygiene, and fraud and network risk signals into an explainable score.checked 9 Oct 2026
The company
- Headquarters
- Bangalore, Indiachecked 28 Sep 2026
