TrackBee
TrackBee captures Shopify conversion events server-side, enriches them with first-party data, and sends them to connected marketing platforms.
What TrackBee is
TrackBee captures Shopify conversion events server-side, enriches them with first-party data, and sends them to connected marketing platforms. It can run beside existing pixels and deduplicate events so a sale is not counted twice. The maker positions it for direct-to-consumer brands running paid media and the agencies managing them. TrackBee lists 19 integrations, including Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, Klaviyo, Google Analytics 4, and Shopify Hydrogen. Insights lets users ask plain-language questions about advertising data in Claude or ChatGPT down to campaign and ad-set level. TrackBee also says it recovers browse, cart, and checkout abandonment events for Klaviyo flows. Shopify installation is described as taking under five minutes without code changes or a developer. The mobile app displays revenue, orders, MER, ad spend, CAC, and recovered revenue.
Good
- Server-side Shopify conversion capture
- Deduplicates events with existing pixels
- Nineteen listed marketing integrations
- Plain-language advertising data questions
- Mobile revenue and advertising metrics
Watch out
- No free plan is available
- Extra tracked revenue incurs plan-specific charges
- Plan limits vary by stores and revenue
Who it suits
TrackBee suits direct-to-consumer brands running paid media and agencies managing those accounts. It fits Shopify operators wanting server-side events, marketing integrations, and mobile store metrics.
Verdict
TrackBee connects Shopify conversion data with advertising and analytics services while adding attribution and mobile reporting. Pricing and included capacity depend on tracked revenue and store count, so plan limits matter when choosing a tier.
Plans and prices
From TrackBee's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| TrackBee Insights | €19.99 a month | Requires an active TrackBee plan; no usage caps · €19.99 / month; excl. VAT; billed monthly, cancel any time |
| Start | €79 a month | €25K tracked revenue/month; €6 per €1K extra; up to 2 stores; all integrations; live chat and email support · €79 / month, excl. VAT |
| Pro | €199 a month | €100K tracked revenue/month; €1 per €1K extra; up to 4 stores, then €49/month each; all integrations; priority chat and WhatsApp · €199 / month, excl. VAT |
| Scale | €449 a month | €500K tracked revenue/month; €0.75 per €1K extra; up to 6 stores, then €49/month each; all integrations; priority chat and WhatsApp; personal onboarding · €449 / month, excl. VAT |
| Advanced | Priced on request | €2M+ tracked revenue/month; best rate per €1K tracked; unlimited stores; all integrations; dedicated account manager; personal onboarding · Custom; tailored to your volume |
The facts
Each one read from TrackBee's own pages, with the date it was checked.
What it does
- Audience
- The maker says TrackBee is built for direct-to-consumer brands running paid media and the agencies that manage them.checked 9 Oct 2026
- Insights
- TrackBee Insights lets users ask questions in plain language across advertising data in Claude or ChatGPT, down to campaign and ad set level.checked 9 Oct 2026
- Integrations
- The maker lists 19 integrations, including Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, ChatGPT Ads, Klaviyo, Google Analytics 4, Calendly, and Shopify Hydrogen.checked 9 Oct 2026
- Klaviyo
- TrackBee says it recovers browse, cart, and checkout abandonment events so Klaviyo flows can reach visitors its own tracking misses.checked 9 Oct 2026
- Pixel compatibility
- TrackBee runs alongside existing tracking pixels and deduplicates events so a sale already reported by a pixel is not counted twice.checked 9 Oct 2026
- Pricing limits
- Plans vary by monthly tracked revenue and store count; revenue above the included amount incurs the listed per-€1K rate, and the maker says service continues when the limit is exceeded.checked 9 Oct 2026
- Privacy and security
- The privacy policy says TrackBee uses technical and organizational safeguards including server security, antivirus and firewall protection, employee conduct rules, and confidentiality commitments.checked 9 Oct 2026
- Purpose
- TrackBee captures Shopify conversion events server-side, enriches them with first-party data, and sends them to connected marketing platforms.checked 9 Oct 2026
- Setup
- The maker says Shopify installation takes under five minutes and requires no code changes or developer.checked 9 Oct 2026
- Support
- The maker says support answers in under five minutes, seven days a week, with stated weekday and weekend CET hours.checked 9 Oct 2026
The company
- Company
- TrackBee's About page says it was founded in 2022 and has four office locations; the privacy policy identifies it as operated by EC Solutions Software B.V. and gives an Enschede address.checked 9 Oct 2026
- Founded
- 2022checked 28 Sep 2026
- Headquarters
- Utrecht, Netherlandschecked 28 Sep 2026
Where it runs
- Mobile app
- TrackBee Mobile provides store metrics including revenue, orders, MER, ad spend, CAC, and recovered revenue, and is included with a TrackBee subscription.checked 9 Oct 2026
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