PayHelm

Overview

PayHelm is an ecommerce analytics platform that brings store, product, customer, advertising and payment data together. It best suits ecommerce teams that want reporting and AI-assisted workflows in one place; its free plan makes it possible to start without a subscription, while useful AI capacity and deeper history sit on paid tiers.

More than 500 pre-built reports span sales, margins, costs, taxes, shipping, attribution and conversion. The platform also offers mobile monitoring and integrations across ecommerce, advertising, payments and business tools. For a broader category comparison, see Ecommerce Analytics Software.

Key features

Reporting and analysis

PayHelm covers profitability reporting, marketing attribution, customer cohorts and product margin tracking, with reports for SKU-level detail, COGS and cart conversion among other areas. Natural-language report creation, ChatGPT integration and scheduled reports make it possible to ask for a view rather than build every report from scratch. Real-time refresh is useful for monitoring changing store activity, although the data retention period is 12 months on the Free and Entrepreneur plans.

AI-assisted workflows

The AI agent can handle multi-step tasks across marketing, inventory, email and attribution workflows linked to connected platforms. PayHelm says four AI roles—CEO, CMO, CRO and CFO—review and optimize action plans before execution. That additional review may suit teams seeking more structured AI assistance, but the plans impose credit limits: Entrepreneur includes 100 AI credits per user/month, while Business includes 1,000 AI credits/month.

Integrations and mobile apps

The homepage lists 59+ official integrations, including Shopify, BigCommerce, WooCommerce, Amazon, Stripe, Google Ads, Meta Ads, Klaviyo, QuickBooks and Slack. That breadth can bring multiple parts of an ecommerce operation into the same reporting and workflow setup. The iOS and Android apps provide revenue and order feeds, ad performance, AI briefings, push alerts and inventory warnings, which are useful for monitoring away from a desktop rather than a substitute for the platform’s broader analytics.

Data handling

PayHelm describes its security approach as based on SOC 2 best practices, with encryption and access controls; its Apps page says SOC 2 is in progress. Users retain rights to their data and may request deletion of personal data. Some AI features send relevant data to third-party AI providers, a point businesses should weigh against their data-handling requirements.

Pricing

PayHelm has a free plan, paid plans and a 14-day free trial. The price points differ not only by AI capacity but also by seats, data history and support, so the lowest paid tier is not a like-for-like substitute for Business.

Free is a practical starting point for teams that need core analytics and can work within the specified store connections and 12-month lookback; it does not include a stated AI credit allowance. Entrepreneur adds AI credits but charges per user and caps the team at 10, so its per-user pricing matters as seats grow. Business expands the cap to 20, extends historical data beyond five years and adds priority support, but its sales-based pricing means the quoted $100/mo applies to the stated $2.8M GMV basis and is $100/mo per $250K in monthly sales. Enterprise is for organizations needing custom infrastructure and support rather than a fixed published price. Business and Enterprise include Agency Hub, with client workspaces, isolated data, flexible billing and granular access control.

Platforms

PayHelm supports Android, iOS, web and API access. Its storefront platform coverage includes Shopify, BigCommerce, WooCommerce, Magento and Wix. The mobile apps focus on feeds, performance summaries, briefings and alerts; web and API access are available for teams working with the wider analytics platform and integrations.

Who it's for

PayHelm is best suited to ecommerce businesses that want consolidated reporting across stores, products, customers, advertising and payments, and that see value in AI-assisted execution as well as analysis. Entrepreneur fits smaller teams that want a limited AI allowance, while Business is more appropriate when longer history, more seats, priority support or agency client workspaces are important. Larger organizations needing dedicated hosting, custom pipelines and an SLA should consider Enterprise. Teams needing only basic analytics may find the Free plan sufficient; those with stricter limits on sending data to third-party AI providers should take that into account before using AI features.

Pros and cons

• Pros: More than 500 pre-built reports plus natural-language report creation cover both routine analysis and custom questions.
• Pros: The 59+ integrations and support for major store, ad, payment and business platforms can consolidate data across an ecommerce operation.
• Pros: Mobile feeds and alerts make revenue, ad performance and inventory warnings accessible away from the desktop.
• Cons: AI credits are capped on Entrepreneur and Business, so sustained workflow use may be constrained by plan allowance.
• Cons: Entrepreneur charges per user, while Business pricing is tied to monthly sales; costs therefore depend on team size or sales volume rather than one flat team price.
• Cons: AI features can send relevant data to third-party providers, and SOC 2 is described as in progress.

Alternatives

Choose Lifetimely if its free plan’s cap of 50 orders/month is a better fit and you want Daily P&L, customer behavior analytics, custom reports, predictive LTV, benchmarks and product performance in a web app.

Profitario is another freemium option with a free plan capped at 50 orders per month, one shop and five of the listed plan allowance.

Consider ManageByStats for its Carbon6 Free Plan, which includes four seller accounts, review automation and reports, 100 keywords, an autoresponder allowance of 1,000/month and a 12-month initial sync.

Teikametrics offers a free Basic plan with limited features, but AI capabilities are excluded from that tier.

Helium 10 is a freemium web, iOS and Android alternative.

Triple Whale has a free plan for 10 users with 12 months of data storage and retention; consider it if that combination fits your team.

SellerApp is a freemium web alternative.

If you prefer a paid product with a free trial rather than a free plan, sellerboard offers Standard at $19 a month, billed monthly, or $179 billed annually ($15/mo), with 3,000 orders/month and 150 follow-up emails or review requests/month.

Verdict

PayHelm is a strong fit for ecommerce teams that need broad reporting and want AI-assisted workflows, mobile monitoring and integrations alongside it. Its chief advantage is bringing analysis and multi-step actions into one platform; its chief caveat is that AI use, history, seats and Business pricing all have meaningful plan boundaries, while some AI workflows send data to third parties. Choose it when those capabilities match your operation and data policies; look elsewhere if your needs are narrower or a capped alternative fits better.