Lifetimely

Overview

Lifetimely is a profit-analytics service for Shopify brands that want to connect store economics with customer and marketing performance. It is strongest for merchants who need more than sales totals to judge growth, though its order caps make plan fit depend on monthly volume.

Its reporting covers profit and loss, customer value, journeys and attribution, while the Profit Agent proposes next steps without running them until a merchant approves. That makes it a considered choice for teams that want analysis to inform action but retain control over changes.

Key features

Lifetimely analyzes COGS, operating expenses, marketing spend, LTV, CAC, attribution, products, cohorts, orders and customer purchase behavior. Profit-and-loss reports, customer journeys, profit attribution and custom dashboards bring those measures together, with real-time data refresh. This breadth is useful when a brand needs to weigh acquisition against retention and product margins, rather than treating revenue as a proxy for profit.

The Profit Agent surfaces changes, explains their significance and recommends a move; approved actions run only after merchant approval. That safeguard keeps decisions with the merchant, but the agent remains a recommendation tool rather than an autonomous operator. Lifetimely says the agent is built on more than $100B in GMV across 45,000 stores.

Integrations include Shopify, Amazon, marketing platforms such as Google Ads, Meta and TikTok, and commerce and retention tools including Klaviyo, Recharge, Skio, Loop and Okendo. QuickBooks Online, ShipStation, ShipBob and Slack are also supported. MCP connections let users connect ChatGPT, Claude and Microsoft Copilot Studio. Teams can ask store-specific questions in Slack using approved Lifetimely data, and send scheduled reports to Slack or email. This makes the product more useful in an existing commerce stack, although the range of connected systems will matter most to merchants already using them.

Lifetimely states that its databases are walled off from the internet, internal-network-only connections are used, and backups are stored separately without external access. Amp's legal policy describes data rights and processing under EU GDPR, UK GDPR, CCPA/CPRA and Singapore PDPA. These safeguards and privacy provisions may matter to merchants handling sensitive customer and financial data.

Pricing

The Free plan costs nothing and is billed Free. It allows up to 50 orders/month and includes daily P&L, customer behavior analytics, custom reports and dashboards, predictive LTV, benchmarks, product performance insights and sales forecasting. It is a useful entry point for a small store assessing its reporting needs, but the 50-order ceiling makes it unsuitable as volume grows.

M costs $149 a month, billed $149/ month, and raises the cap to 3,000 orders/month. It includes all features, unlimited integrations, 5,000 Profit Agent credits/month, unlimited users and 24/7 support. The order allowance and agent-credit quota are the key trade-offs; this tier adds live chat, custom onboarding and account management. L costs $299 a month, billed $299/ month, supports up to 7,000 orders/month and includes all features.

XL costs $499 a month, billed $499/ month, and supports up to 15,000 orders/month with a dedicated account manager. XXL costs $749 a month, billed $749/ month, supports up to 25,000 orders/month and adds Platinum support. Unlimited costs $999 a month, billed $999/mo, for more than 25,000 orders/month, personalized setup and white-glove onboarding. These higher tiers are aimed at brands whose volume exceeds the lower caps or that need the stated account and onboarding support.

A 14-day trial is offered. Paid plans include 24/7 support; M and above add live chat, custom onboarding and account management. The Free plan avoids a subscription but its low order cap limits its usefulness for established stores.

Platforms

Lifetimely is available on web, with Shopify and Amazon storefront support. The Shopify app supports English and requires access to customers, products, orders, discounts, marketing, store analytics, Shopify Payments, locations and Shopify Markets settings. Merchants should weigh those permissions against the reporting scope they need.

Who it's for

Lifetimely suits Shopify brands that need profitability, attribution and customer-value analysis in one place, especially those using several commerce and marketing integrations. Its approval-based agent is a fit for teams that welcome recommendations but want to authorize actions themselves. Sellers with low order volume can start on Free; growing stores should compare their monthly orders and, on M, Profit Agent credit needs against the caps. It is less suitable for merchants who only need a lightweight sales dashboard or whose order volume makes the paid tiers a poor fit.

Pros and cons

• Pros: Profit and customer analytics span COGS, operating costs, acquisition, retention, products and cohorts, helping merchants assess growth in profit terms.
• Pros: The Profit Agent waits for approval before actions run, preserving merchant control over recommendations.
• Pros: Broad integrations, MCP connections and Slack reporting make the analytics accessible across a commerce team's existing tools.
• Cons: The Free plan stops at 50 orders/month, so it is only a limited long-term option as a store grows.
• Cons: Paid plans are organized around monthly order ceilings; M also has a 5,000-credit monthly Profit Agent limit.
• Cons: The Shopify app requires access to several sensitive store areas, including customer, order, marketing and payment data.

Alternatives

Ecommerce Analytics Software is a useful category comparison for readers still weighing the type of analytics product they need. Choose PayHelm instead if you want analytics across BigCommerce, Shopify, WooCommerce and Amazon, or need its free plan's 10 users, 12-month data lookback and 300+ metrics. Profitario is another free-plan alternative for buyers comparing order-based analytics options.

Helium 10 may suit sellers looking for marketplace tools and Chrome Extension access alongside a profitability calculator. Choose ManageByStats if its free plan's seller accounts, review automation, reports and keyword allowance match your needs. Teikametrics is an alternative for merchants considering a free limited-feature tier or paid AI capabilities.

Triple Whale is worth comparing if its free plan's 10 users and 12 months of data storage and retention fit better. sellerboard is a paid alternative with a free trial and a Standard plan capped at 3,000 orders/month. TrueProfit is another paid option with a free trial and order-based Basic and Advanced plans.

Verdict

Lifetimely is best for Shopify brands that need to connect profitability, marketing attribution and customer behavior, with recommendations that remain subject to approval. Its main reason to choose it is the combination of detailed store economics and an approval-based Profit Agent; its main reason to look elsewhere is the order-based pricing, especially the low free cap and M's additional agent-credit limit. Check expected monthly volume and integration needs before committing.