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Helium 10 vs TrackBee

Helium 10 logo

Helium 10

7.5#2 in e-commerce marketplace seller toolsFree plan
Free planAndroidiOSWebExtension
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TrackBee

6.9#8 in ecommerce analytics softwareFrom €19.99 a month
AndroidiOSWeb
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What both publish

FactHelium 10TrackBee
AudienceHelium 10 describes its platform as serving e-commerce brands operating across multiple marketplaces, including Amazon, TikTok Shop, and Walmart.The maker says TrackBee is built for direct-to-consumer brands running paid media and the agencies that manage them.
Founded20152022
IntegrationsSeller account connections include Amazon, Walmart, and TikTok; accounts can only connect to one Helium 10 account at a time.The maker lists 19 integrations, including Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, ChatGPT Ads, Klaviyo, Google Analytics 4, Calendly, and Shopify Hydrogen.
Mobile appThe mobile app is available on iOS and Android and includes Profits, Helium 10 Ads, Alerts, blogs, and podcasts.TrackBee Mobile provides store metrics including revenue, orders, MER, ad spend, CAC, and recovered revenue, and is included with a TrackBee subscription.
SupportThe site offers a support request form, knowledge base, account and billing help, and an assistance link.The maker says support answers in under five minutes, seven days a week, with stated weekday and weekend CET hours.

Helium 10 plans

  • FreeFree
  • Platinum$129 a month
  • Diamond$359 a month
  • Platinum$99 a month
  • Diamond$279 a month
  • Enterprise$1,499 a year

TrackBee plans

  • TrackBee Insights€19.99 a month
  • Start€79 a month
  • Pro€199 a month
  • Scale€449 a month
  • AdvancedPriced on request

Pick Helium 10 if…

Helium 10 suits marketplace sellers who want profitability and margin reporting alongside tools for Amazon, Walmart, or TikTok Shop. Its free plan may suit those who need only limited tool access and a profitability calculator.

Pick TrackBee if…

TrackBee suits direct-to-consumer brands running paid media and agencies managing those accounts. It fits Shopify operators wanting server-side events, marketing integrations, and mobile store metrics.

Charts they share