Timely
Timely is booking and payment software from Timely, a maker founded in 2011 and headquartered in Wellington, New Zealand.
What Timely is
Timely is booking and payment software from Timely, a maker founded in 2011 and headquartered in Wellington, New Zealand. It provides online booking pages and supports collecting payments for bookings. Calendar synchronization works in two directions, and automated reminders are available. The service runs on the web, iOS, and Android. The Build plan costs $26 a month, billed monthly, and includes 100 SMS per month per staff member. Businesses can therefore compare the described SMS allowances alongside booking pages, payment collection, calendar sync, and reminders when selecting a plan.
Good
- Online booking pages included
- Collects booking payments
- Two-way calendar synchronization
- Automated reminders available
- Web, iOS, and Android access
Watch out
- No free plan
- Build plan has a monthly charge
- Higher plans have unlisted prices
- SMS allowances vary by plan
Who it suits
It suits businesses that need online booking pages, payment collection, two-way calendar sync, and automated reminders. Staff teams can compare plans by their included monthly SMS allowance.
Verdict
Timely covers core booking, payment, calendar, and reminder needs across web and mobile platforms. Compare the available SMS quantities and undisclosed higher-tier pricing with your staffing requirements.
Plans and prices
From Timely's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Build | $26 a month | 100 SMS/month · no new client fees · online booking · stock management · in-person and online payments · Billed monthly; per staff |
| Elevate | $39 a month | 200 SMS/month · no new client fees · digital consultation forms · client photos/documents · waitlist · targeted SMS campaigns · Billed monthly; per staff |
| Innovate | $47 a month | 350 SMS/month · no new client fees · automatic consultation forms · staff targets and performance · VIP services · dedicated SMS number · Billed monthly; per staff |
The facts
Each one read from Timely's own pages, with the date it was checked.
What it does
- Accounting integrations
- Timely materials identify Xero, MYOB and QuickBooks as accounting integrations.checked 15 Oct 2026
- Automated reminders
- Yeschecked 21 Sep 2026
- Booking pages
- Yeschecked 21 Sep 2026
- Booking payments
- Yeschecked 21 Sep 2026
- Calendar sync
- two-waychecked 21 Sep 2026
- Client records
- Client profiles can contain notes, photos, documents, appointment history and personalized communications.checked 15 Oct 2026
- Digital consultations
- Timely Consult lets salons create or customize electronic consultation forms and send them before appointments.checked 15 Oct 2026
- Google Calendar integration
- The Google Calendar connection supports two-way synchronization of Timely appointments and Google events, including staff calendars.checked 15 Oct 2026
- Inventory
- Timely includes stock and inventory management with remote stock visibility and a scanner-based Stock app.checked 15 Oct 2026
- License and hosting
- Terms grant customers limited, non-exclusive access to Timely web, native iOS and Android PWA services, indicating proprietary hosted software rather than open-source software.checked 15 Oct 2026
- Limit: booking bugs
- GetApp reviews include reports of bugs and available appointment slots not appearing correctly for clients.checked 15 Oct 2026
- Limit: pricing and reporting
- GetApp reviewers report that costs can rise with additional users or add-ons and that reporting is less advanced than some alternatives.checked 15 Oct 2026
- Mailchimp integration
- Mailchimp integration supports client segmentation using spending, last booking and birth-date data for targeted campaigns.checked 15 Oct 2026
- Marketing
- Marketing tools include SMS and email campaigns, automated follow-ups, review requests, loyalty features and promotions.checked 15 Oct 2026
- Multi-location staff
- Managers can control staff permissions and operate multiple locations through the cloud service.checked 15 Oct 2026
Where it runs
- Appointment management
- The system provides a customizable appointment calendar, staff availability controls and tools to reduce calendar gaps.checked 15 Oct 2026
- Limit: Android app reliability
- Google Play reviews include complaints that the Android app redirects users to the Play Store and fails to load reliably.checked 15 Oct 2026
- Limit: Apple app calendar
- An Apple App Store reviewer complains that the iPad calendar shows only three days and limited hours at once.checked 15 Oct 2026
The company
- Company founding
- LinkedIn lists Timely as founded in 2012.checked 15 Oct 2026
- Company size and headquarters
- LinkedIn lists Timely at 51–200 employees with headquarters in Dunedin, Otago.checked 15 Oct 2026
- Founded
- 2011checked 28 Sep 2026
- Headquarters
- Wellington, New Zealandchecked 28 Sep 2026
- Legal name and owner
- Crunchbase identifies the legal name as Timely Limited and lists EverCommerce as its acquirer and parent organization.checked 15 Oct 2026
Money
- Free plan
- Nochecked 21 Sep 2026
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