Syniverse RBM
Syniverse RBM is a paid business messaging channel for personalized conversations using rich media and real-time analytics.
What Syniverse RBM is
Syniverse RBM is a paid business messaging channel for personalized conversations using rich media and real-time analytics. Messages can include verified sender identities, templates, scheduling, translation, and delivery-status feedback. RBM agents support rich cards, media, suggestions, and interactive buttons. Businesses can use a chatbot or Syniverse’s two-way chat application for customer care. Applications submit requests through a REST API, while events and message updates can reach a configured webhook as base64-encoded JSON. RBM belongs to Syniverse’s cloud Omni-Channel solution, sharing an API endpoint with SMS, MMS, Facebook Messenger, push notifications, and WeChat. Participation requires an Omni-Channel account and subscription, an approved RBM agent, and a Syniverse Sender ID. Public launch requires review and approval, and availability depends on operators and RCS-capable devices in the region. The agent must start conversations before users can reply. Pricing is available on request.
Good
- Verified sender identities
- Rich cards, media, and interactive buttons
- REST API and webhook support
- Real-time delivery analytics
- Two-way customer conversations
Watch out
- Pricing is available only on request
- Public launch requires review and approval
- Availability depends on operators and RCS devices
- Agents must initiate conversations
Who it suits
It suits businesses that need API-based, two-way RCS messaging with rich interactions and delivery analytics. Teams must be able to complete approval and onboarding requirements.
Verdict
Syniverse RBM combines rich business messaging, APIs, webhooks, and analytics. Its approval process, regional availability, and required Syniverse account should be considered before adoption.
Plans and prices
From Syniverse RBM's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Syniverse RBM | Priced on request | Contact Syniverse Sales for pricing; requires an Omni-Channel Messaging account and service subscription; RBM participation is approval-based |
The facts
Each one read from Syniverse RBM's own pages, with the date it was checked.
What it does
- Analytics
- Syniverse says its RBM offers detailed, real-time analytics to track performance.checked 8 Oct 2026
- API and webhooks
- Applications submit requests through a REST API, and Syniverse can send events and message updates to a customer-configured webhook as base64-encoded JSON.checked 8 Oct 2026
- Consent
- Syniverse or its service partner may request proof that users consented to receive RCS messages.checked 8 Oct 2026
- Conversation support
- Businesses can use a chatbot or Syniverse’s two-way chat application for customer care conversations.checked 8 Oct 2026
- Initiating conversations
- The agent must initiate the conversation; users can reply after the agent starts it.checked 8 Oct 2026
- Messaging features
- The RBM channel supports verified sender identities, templates, scheduled messages, message translation, and real-time delivery status feedback.checked 8 Oct 2026
- Omnichannel integration
- RBM is part of Syniverse’s cloud-based Omni-Channel messaging solution, which uses the same API endpoint as its SMS, MMS, Facebook Messenger, push notification, and WeChat channels.checked 8 Oct 2026
- Onboarding
- Participation requires a Syniverse Omni-Channel account and service subscription, an approved RBM agent, and a Syniverse Sender ID.checked 8 Oct 2026
- Purpose
- RBM delivers personalized, interactive business messages using rich media and real-time analytics.checked 8 Oct 2026
- Rich interactions
- RBM agents can use rich cards, media, suggestions, and interactive buttons in conversations.checked 8 Oct 2026
- Security
- Syniverse lists TLS 1.2, bearer tokens, SSO, OAuth 2.0, and JWE payload encryption for SCG APIs; webhook options include TLS 1.2 or mTLS, Basic or OAuth 2.0 authentication, and JWT or JWE encryption.checked 8 Oct 2026
- Support
- Syniverse says RBM Professional Services can help with onboarding, scaling, and discovering use cases.checked 8 Oct 2026
Where it runs
- Approval limits
- Public launch requires a review and approval, and availability depends on mobile operators and RCS-capable devices in the launch region.checked 8 Oct 2026
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