Socialinsider
Socialinsider provides social media analytics and competitor benchmarking across TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube.
What Socialinsider is
Socialinsider provides social media analytics and competitor benchmarking across TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube. Its measures include engagement, reach, impressions, follower growth, post performance, and cross-channel comparisons. Users can compare competitors’ engagement rates and follower growth, and group competitor content by keyword or hashtag. The service can identify leading posts and content pillars, and analyze campaigns using keywords or topics. AI-generated executive summaries assess results at account, brand, and industry levels and provide strategic recommendations. Users can export social data and create white-label reports; plans include automated reports and unlimited exports. Its API supplies post and profile metrics, video analytics, up to 12 months of historical data, and private metrics for owned accounts. API data is fetched for selected handles or accounts, not keyword searches. Facebook follower data is available only from the date a profile is added, due to Facebook API limitations.
Good
- Analytics cover six social networks.
- Compares competitors on engagement rate and follower growth.
- AI summaries include strategic recommendations.
- Plans include automated reports and unlimited exports.
- The 14-day trial requires no credit card.
Watch out
- No free plan is listed.
- Facebook follower data starts only when a profile is added.
- API data is fetched for accounts or handles, not keyword searches.
- Looker Studio access costs an additional $100/month.
Who it suits
Socialinsider may suit marketing teams looking to measure social performance and benchmark competitors across several networks. Its API and white-label reporting may also suit teams that need to export or present social data.
Verdict
Socialinsider brings multi-network analytics, competitor comparisons, content analysis, and reporting into one service. Plans start at $82/mo, but Facebook follower history begins only after adding a profile, and API data is account-based rather than keyword-based.
Plans and prices
From Socialinsider's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Adapt | $82 a month | Up to 20 social accounts · 3 months historical data · 1 seat · 10 monthly replacements · $82/month; yearly billing shown as $990/year |
| Optimize | $124 a month | Up to 30 social accounts · 6 months historical data · 2 seats · 15 monthly replacements · $124/month; yearly billing shown as $1,488/year |
| Predict | $199 a month | Up to 40 social accounts · 12 months historical data · 5 seats · 20 monthly replacements · $199/month; yearly billing shown as $1,990/year |
| Enterprise | Priced on request | Custom social profiles · Custom historical data · Custom team members · Custom monthly replacements · Custom pricing based on volume and needs |
The facts
Each one read from Socialinsider's own pages, with the date it was checked.
What it does
- AI features
- AI-powered executive summaries analyze performance at account, brand, and industry levels and generate strategic recommendations.checked 3 Oct 2026
- Analytics
- Analytics include engagement, reach, impressions, follower growth, post performance, and cross-channel comparisons.checked 3 Oct 2026
- API data
- The API provides post and profile metrics, engagement, reach, impressions, video analytics, up to 12 months of historical data, and private metrics for owned accounts.checked 3 Oct 2026
- API limits
- API data is fetched for specific handles or accounts rather than keyword searches, and the maker states there is no API call rate limit.checked 3 Oct 2026
- Competitor analysis
- Users can compare performance with competitors on engagement rate and follower growth, and categorize competitor content by keywords or hashtags.checked 3 Oct 2026
- Content analysis
- The service identifies top-performing posts and content pillars and supports campaign analysis based on keywords or topics.checked 3 Oct 2026
- Integrations
- All plans include an MCP connector, and Looker Studio access is available as a $100/month add-on.checked 3 Oct 2026
- Notable data limitation
- The pricing page says Facebook follower data is available only from the date a profile is added to Socialinsider because of Facebook API limitations.checked 3 Oct 2026
- Product
- Socialinsider provides social media analytics and competitor analysis for measuring performance and benchmarking against competitors.checked 3 Oct 2026
- Reporting
- Users can export social data and create white-label reports, and pricing plans include automated reports and unlimited exports.checked 3 Oct 2026
- Security and privacy
- The privacy policy identifies Code Path S.R.L. as the data controller and cites GDPR as a legal basis for personal-data processing.checked 3 Oct 2026
- Social networks
- The product covers TikTok, Instagram, LinkedIn, Facebook, Twitter, and YouTube.checked 3 Oct 2026
- Support
- All plans include priority support; API customers can receive hands-on engineer support by email or call.checked 3 Oct 2026
- Who it is for
- The maker describes Socialinsider as enterprise-level data and tools for marketing teams making confident decisions.checked 3 Oct 2026
The company
- Headquarters
- Bucharest, Romaniachecked 28 Sep 2026
Money
- Trial
- The pricing page offers a 14-day free trial without a credit card and says it can be cancelled anytime.checked 3 Oct 2026
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