Smush

What Smush is

Smush is a freemium image-optimization product with API access. It supports both compression modes, batch processing, image resizing, and metadata controls for JPG/JPEG, PNG, GIF, WebP, and AVIF files. The maximum upload size is 256. A free plan is available. Smush’s product details also include campaign tools alongside image processing. These include pop-ups, slide-ins, embeds, widgets, after-post opt-ins, and social sharing bars. Triggers can use time, scrolling, clicks, exit intent, or ad-block detection. Audience targeting, geo-targeting, lead capture forms, and custom CSS are supported. A/B testing is not supported. Buyers therefore need to consider both the image workflow and the campaign feature set when deciding whether the product covers their needs.