SMSGatewayCenter
SMSGatewayCenter is a business messaging platform offering bulk SMS, WhatsApp Business API, RCS, voice, Telegram, multi-channel fallback, an AI Agent Builder…
What SMSGatewayCenter is
SMSGatewayCenter is a business messaging platform offering bulk SMS, WhatsApp Business API, RCS, voice, Telegram, multi-channel fallback, an AI Agent Builder, and a web chat widget. Its SMS services cover transactional, OTP, promotional, and service messaging, with DLT-registered routing and DND filtering. The developer platform provides REST APIs, webhooks, and endpoints for SMS, WhatsApp, voice, and account management. Two-way messaging, inbound SMS, delivery reports, and contact management are supported.
Listed integrations include Shopify, WordPress, Google Sheets, Zoho CRM, Salesforce, HubSpot, Airtable, Magento 2, Pabbly, Integrately, Zapier, and Zoho Flow. OAuth-secured ChatGPT and Claude connectors can send or schedule SMS, check balances, and review delivery reports without sharing an API key with those assistants. The maker also offers a Windows Excel add-in and mobile apps. Transactional SMS plans are one-time purchases with one-year validity, priced for India only and subject to GST. Rates and credits have stated conditions: credits are non-refundable after successful operator submission, while purchased units carry forward if renewed before the due date.
Good
- Messaging spans SMS, WhatsApp, RCS, voice, and Telegram.
- REST APIs and webhooks are available.
- Delivery reports and inbound SMS are supported.
- A free demo is offered for APIs.
- 24/7 local support in India is advertised.
Watch out
- Transactional SMS rates are for India only.
- Credits are non-refundable after successful operator submission.
- Transactional SMS prices are subject to GST.
- Purchased units carry forward only if renewed before the due date.
Who it suits
SMSGatewayCenter is aimed at businesses that need messaging across SMS and other listed channels, with API access or integrations. Its transactional SMS plans are India-only, and DLT pre-approval applies to sender IDs and templates in India.
Verdict
SMSGatewayCenter covers several messaging channels and provides API, integration, and desktop options. Businesses considering transactional SMS should account for India-specific compliance and the plans’ validity and credit conditions.
Plans and prices
From SMSGatewayCenter's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| WhatsApp Business Basic | ₹999 a month | up to 5 agents · shared inbox · scheduler · broadcasts · template APIs · chatbot · analytics · 10% discount on yearly subscription |
| OTP SMS 10,000 units | ₹1,650, paid once | ₹0.17/SMS · high-priority route · SMPP · 24x7 delivery · alphanumeric sender ID · IP access · encryption · plus GST; credits valid 1 year |
| Transactional SMS 10,000 units | ₹1,650, paid once | ₹0.17/SMS · SMPP · DND delivery · 24/7 delivery · IP access · encryption · link tracking · fallback · plus GST; credits valid 1 year |
| Transactional SMS — 10,000 SMS Units | ₹1,650, paid once | 10,000 SMS Units · ₹0.17 / SMS · transactional route · India only · + GST · 1 Year Validity |
| Promotional SMS 50,000 units | ₹6,500, paid once | ₹0.13/SMS · SMPP · DND filtering · 10am-9pm delivery · numeric sender ID · IP access · encryption · link tracking · plus GST; credits valid 1 year |
| Transactional SMS — 50,000 SMS Units | ₹7,500, paid once | 50,000 SMS Units · ₹0.15 / SMS · transactional route · India only · + GST · 1 Year Validity |
| Transactional SMS 50,000 units | ₹7,500, paid once | ₹0.15/SMS · SMPP · DND delivery · 24/7 delivery · IP access · encryption · link tracking · fallback · plus GST; credits valid 1 year |
| Transactional SMS 100,000 units | ₹14,000, paid once | ₹0.14/SMS · SMPP · DND delivery · 24/7 delivery · IP access · encryption · link tracking · fallback · plus GST; credits valid 1 year |
| Transactional SMS — 1,00,000 SMS Units | ₹14,000, paid once | 1,00,000 SMS Units · ₹0.14 / SMS · transactional route · India only · + GST · 1 Year Validity |
| International SMS 10,000 units | ₹20,000, paid once | ₹2.00/SMS · MCC/MNC routing · any country · 24x7 delivery · dynamic sender name · IP access · encryption · link tracking · plus GST; credits valid 1 year |
| Transactional SMS — 5,00,000 SMS Units | ₹60,000, paid once | 5,00,000 SMS Units · ₹0.12 / SMS · transactional route · India only · + GST · 1 Year Validity |
| Transactional SMS 500,000 units | ₹60,000, paid once | ₹0.12/SMS · SMPP · DND delivery · 24/7 delivery · IP access · encryption · link tracking · fallback · plus GST; credits valid 1 year |
The facts
Each one read from SMSGatewayCenter's own pages, with the date it was checked.
What it does
- AI agents
- The no-code AI Agent Builder can deploy agents to WhatsApp, RCS, SMS, Telegram and web chat using OpenAI, Azure OpenAI, Anthropic or Gemini.checked 15 Oct 2026
- AI connectors
- OAuth-secured ChatGPT and Claude connectors can send and schedule SMS, check balances, and review delivery reports without sharing an API key with those assistants.checked 8 Oct 2026
- API
- The developer platform provides REST APIs, webhooks, and endpoints for SMS, WhatsApp, voice, and account management.checked 8 Oct 2026
- API authentication
- APIs support Basic authentication, API keys, Bearer tokens and OAuth authorization flows.checked 15 Oct 2026
- API channels
- The developer hub documents SMS, WhatsApp, RCS, voice and two-way SMS APIs with webhooks and delivery reports.checked 15 Oct 2026
- Automatic fallback
- Multi-channel fallback can retry failed SMS through WhatsApp or RCS while retaining variable mappings and delivery history.checked 15 Oct 2026
- Bulk SMS
- The platform supports transactional, OTP, promotional and service SMS with DLT routing and DND filtering.checked 15 Oct 2026
- Demo
- The maker offers free demo credentials to test SMS, WhatsApp, and voice APIs, and says self-serve users can access free demo credits.checked 8 Oct 2026
- Desktop software
- The maker offers a Windows Excel SMS add-in that can send single, bulk, group, and customized SMS and view delivery reports.checked 8 Oct 2026
- Documentation depth
- The developer hub includes endpoint references, request and response formats, rate-limit guidance, webhooks, reports, templates, sender IDs and encryption examples.checked 15 Oct 2026
- Funding
- Crunchbase lists the company as private and does not show a disclosed funding amount.checked 15 Oct 2026
- India compliance
- The maker says DLT registration is mandatory for transactional SMS in India and that sender IDs and templates require DLT pre-approval.checked 8 Oct 2026
- Integrations
- Official integrations include WordPress, WooCommerce, Magento, ERPNext, Shopify, Zapier, Pabbly, Zoho Flow and Google Sheets.checked 15 Oct 2026
- Legal operating entity
- The company identifies Popular SoftTech & Marketing Pvt Ltd as the operating entity.checked 15 Oct 2026
- Licence
- The opened product and developer pages do not state an open-source licence or provide a self-hosted distribution.checked 15 Oct 2026
Where it runs
- Android app data safety
- Google Play states that the Android app shares no data with third parties and collects no data according to the developer declaration.checked 15 Oct 2026
- Apple app purchase
- The App Store listing includes an in-app purchase named Buy International SMS priced at $129.99.checked 15 Oct 2026
- Limit: conflicting app information
- Techjockey's FAQ says no mobile app is offered, although current Google Play and Apple App Store listings exist.checked 15 Oct 2026
- Messaging platform
- The platform offers bulk SMS, WhatsApp Business API, RCS, voice, Telegram, multi-channel fallback, an AI Agent Builder, and a Web Chat Widget.checked 8 Oct 2026
The company
- Company headquarters
- LinkedIn lists headquarters in Mumbai, Maharashtra, India.checked 15 Oct 2026
- Company size
- LinkedIn lists SMS Gateway Center as a privately held telecommunications company with 11-50 employees.checked 15 Oct 2026
- Founded
- 2010checked 28 Sep 2026
- Founded year
- LinkedIn lists 2009 as the founding year, while the company about page says 2010.checked 15 Oct 2026
- Headquarters
- Mumbai, Maharashtra, Indiachecked 28 Sep 2026
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