Smartpricing
Smartpricing is web-based software that analyzes accommodation and market data to adjust booking prices automatically.
What Smartpricing is
Smartpricing is web-based software that analyzes accommodation and market data to adjust booking prices automatically. Its AI can set prices up to 500 days in advance, with pricing updates listed as daily. Users can define starting, minimum, maximum, or fixed prices and choose how strongly the algorithm reacts. Pricing features account for property trends, events and holidays, day of the week, market occupancy, and selected competitors. Users can also set minimum stays for particular dates or days, including to address gap nights. A dashboard provides performance statistics, period comparisons for ADR, RevPAR, revenue, and occupancy, and multi-property management. Listed PMS and channel manager integrations include Mews, SiteMinder, Cloudbeds, Apaleo, Smoobu, and Hostaway. A Smartconnect integration adds CRM and email marketing automation, including campaign suggestions during low occupancy. Smartpricing is available on its own rather than requiring a subscription to other Smartness software.
Good
- Adjusts prices up to 500 days in advance.
- Users can set price limits or fixed prices.
- Dashboard compares ADR, RevPAR, revenue, and occupancy.
- Can be purchased without other Smartness software.
Watch out
- No free plan is listed.
- No free trial is listed.
Who it suits
Smartpricing is aimed at accommodation operators such as hotels, B&Bs, holiday homes, campsites, and independent property managers. It may suit operators who want to adjust rates and minimum stays across one or multiple properties.
Verdict
Smartpricing combines automated rate adjustments, stay controls, and property performance monitoring. It may suit accommodation businesses seeking market-informed pricing, but there is no free plan or trial to try before subscribing.
Plans and prices
From Smartpricing's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Smartpricing Base | €111 a year | AI-optimized pricing · events and holidays · minimum stay management · market occupancy · multiple properties · KPI monitoring · annually |
| Smartpricing Premium | €191 a year | Everything in Base · dedicated revenue manager · up to 2 hours/month · property and market analysis · OTA positioning analysis · Smartreputation · annually |
| Smartpricing Ultra | €611 a year | Everything in Premium · dedicated revenue manager · up to 4 calls/month · custom reports · OTA, TO and GDS setup · turnkey service · annually |
The facts
Each one read from Smartpricing's own pages, with the date it was checked.
The company
- Company history
- The company says its first dynamic pricing algorithm prototype was developed in 2018 and Smartpricing launched in 2020.checked 2 Oct 2026
- Founded
- 2018checked 28 Sep 2026
- Headquarters
- Arco, Trentino, Italychecked 28 Sep 2026
What it does
- CRM connection
- Integration with Smartconnect enables CRM and email marketing automation, including suggested campaigns during low occupancy.checked 2 Oct 2026
- Integrations
- Smartness lists PMS and channel manager integrations including Mews, SiteMinder, Cloudbeds, Apaleo, Smoobu, and Hostaway.checked 2 Oct 2026
- Market signals
- Its pricing features account for property trends, events and holidays, day of week, market occupancy, and competitor selection.checked 2 Oct 2026
- Monitoring
- The dashboard provides performance statistics, period comparisons for ADR, RevPAR, revenue and occupancy, and multi-property management.checked 2 Oct 2026
- Pricing controls
- Users can set starting, minimum, maximum, or fixed prices and adjust how aggressively the algorithm reacts.checked 2 Oct 2026
- Pricing horizon
- The software adjusts prices up to 500 days in advance.checked 2 Oct 2026
- Purpose
- Smartpricing analyzes accommodation and market data with AI to automatically optimize booking prices.checked 2 Oct 2026
- Stay rules
- Users can change minimum stays for specific periods or days, including to address gap nights.checked 2 Oct 2026
- Subscription scope
- Smartpricing can be purchased on its own without subscribing to other Smartness software.checked 2 Oct 2026
- Support and training
- Smartpricing describes chatbot and email support, in-platform video tutorials, weekly expert webinars, and access to LAB academy courses.checked 2 Oct 2026
- Who it serves
- The company says it serves hotels, B&Bs, residences, holiday homes, campsites, resorts, property management companies, and independent property managers.checked 2 Oct 2026
Money
- Free trial
- The Smartness pricing FAQ says a free trial of its software is not currently available.checked 2 Oct 2026
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