SmartHop
SmartHop is a booking and trip management platform for owner operators, trucking fleets, and independent dispatchers.
What SmartHop is
SmartHop is a booking and trip management platform for owner operators, trucking fleets, and independent dispatchers. Its load board brings together DAT and direct broker loads, with filters for factors such as destination, equipment, pickup, cost per mile, and profit. Load recommendations use fleet details and search filters to help users assess profitability and destination markets. For day-to-day operations, the platform offers trip tracking, broker status updates, driver communication, document storage, truck management, and payroll reports compiled from expenses and completed trips. It supports full truckloads, dry vans, reefers, flatbeds, and power-only freight across regional and over-the-road lanes, for solo or team drivers. SmartHop lists Android, iOS, and web access, along with dispatch tools, driver settlements, and a driver mobile app. Its pricing information is mixed: pricing is noted from $50/mo, while plan entries are shown at no cost, billed NOW FREE. Plan limits range from one MC on Starter to ten on Growth and Premium; some features are reserved for higher tiers.
Good
- Load board combines DAT and direct broker loads.
- Filters include cost per mile and profit.
- Tracks trips, broker status, and driver communication.
- Compiles payments and deductions into payroll reports.
Watch out
- Starter excludes load recommendations and bid and book-now.
- Auto-book and dedicated lanes are Premium-only.
- Plan entries show free despite pricing from $50/mo.
Who it suits
It suits owner operators, fleets, and independent dispatchers managing loads and trucking operations. Dispatchers supporting multiple MCs may find the plan limits relevant when choosing a tier.
Verdict
SmartHop combines load search and fleet administration tools for trucking businesses and dispatchers. Compare the plan limits and feature availability with your operation before choosing a tier.
Plans and prices
From SmartHop's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | Free | 3 MCs · load recommendations · Bid & Book-Now · 24/7 background search · GPS · driver chat · reporting · fuel dispatch · broker updates · invoicing · payroll not automatic · NOW FREE; was $150/month |
| Growth | Free | 10 MCs · automatic trip/load dispatch · automatic fuel, broker updates, invoicing and payroll · dedicated account manager · NOW FREE; was $300/month |
| Premium | Free | 10 MCs · auto-booking and dedicated lanes · automatic back-office workflows · dedicated account manager · NOW FREE; was $1,250/month |
| Starter | Free | 1 MC · load-board partner loads · broker scoring · market forecast · truck plans/posting · document storage · calendar/reminders · NOW FREE; was $50/month |
The facts
Each one read from SmartHop's own pages, with the date it was checked.
What it does
- Acquisition
- The site states that Optimus acquired SmartHop and that a relaunch with a digital dispatch tool free for carriers was expected November 1.checked 8 Oct 2026
- Acquisition and relaunch
- The current site says Optimus acquired SmartHop and plans a relaunch of a free digital dispatch tool for carriers on November 1.checked 15 Oct 2026
- API and SDK documentation
- The public site documents DAT and Loadsmart integrations but provides no public SmartHop API or SDK reference; broker connections are described as vendor-managed.checked 15 Oct 2026
- BBB status
- BBB lists Smarthop, Inc. as A+ rated but not BBB accredited; the business started and incorporated on December 17, 2019.checked 15 Oct 2026
- Broker integrations
- SmartHop says its team handles direct broker integrations so customers can see broker loads in the same board without implementing each connection themselves.checked 15 Oct 2026
- DAT integration
- SmartHop gives users DAT access through supplied credentials while they remain on the SmartHop platform, and its press release says DAT data is integrated through an API.checked 15 Oct 2026
- Feature availability
- The pricing comparison says load recommendations, bid and book-now, and 24/7 background search are excluded from Starter; auto-book and dedicated lanes are included only in Premium.checked 8 Oct 2026
- Fleet operations
- The platform includes trip tracking, broker status updates, driver communication, document storage, and truck management.checked 8 Oct 2026
- Funding
- SmartHop announced a $30 million Series B in April 2022 led by Sozo Ventures, bringing reported total funding to $46 million.checked 15 Oct 2026
- Google Play data practices
- The Android listing says the app may share photos and videos, collect personal, financial and file/document data, and encrypts data in transit.checked 15 Oct 2026
- Integrations
- SmartHop states that it integrates DAT and brokers, and its team handles broker integrations.checked 8 Oct 2026
- Licence
- The terms grant limited, revocable, nonexclusive site-use rights and reserve intellectual-property ownership to SmartHop and its licensors, indicating proprietary software.checked 15 Oct 2026
- Limit: mobile reliability
- App Store reviews report that the app often would not open or show information and that users could not reliably load pickup or delivery bills of lading.checked 15 Oct 2026
- Load board
- Its board aggregates DAT and direct broker loads, ranks them for profitability and destination potential, and supports filters for location, equipment, pickup, CPM and profit.checked 15 Oct 2026
- Load recommendations
- It recommends loads using fleet information and search filters to help optimize profitability and destination markets.checked 8 Oct 2026
- Loadsmart integration
- A 2020 partnership used Loadsmart's Load Offer API for reviewing and booking loads.checked 15 Oct 2026
- Market analysis
- SmartHop provides real-time heatmaps and daily forecasts for demand, pricing and lane profitability across power-only, dry-van, reefer and flatbed markets.checked 15 Oct 2026
- Notable news: automatic payroll
- SmartHop announced the launch of an automatic payroll solution on July 18, 2023.checked 15 Oct 2026
The company
- Company legal identity
- Crunchbase identifies the legal name as SmartHop, Inc., a private active for-profit company founded in 2018 in Miami by Guillermo Garcia, Joaquin Brillembourg and Miguel Sucre.checked 15 Oct 2026
- Company size
- LinkedIn lists SmartHop as privately held with 51–200 employees and Miami headquarters, plus New York and Colombia offices.checked 15 Oct 2026
- Founded
- 2020checked 28 Sep 2026
- Headquarters
- Miami, Florida, United Stateschecked 28 Sep 2026
Where it runs
- GetApp pricing status
- GetApp shows no pricing information, no free-trial indication and no free-version indication for SmartHop.checked 15 Oct 2026
Money
- Limit: cost and fleet scale
- The same independent review says payroll-related features can increase costs and that the product may not fit very large fleets.checked 15 Oct 2026
The full review of SmartHop
Overview
SmartHop is a booking and trip-management platform for carriers and independent dispatchers. It best suits owner-operators and fleets that want load search alongside dispatch and payroll tools. Its range of freight and fleet functions is appealing, but the Starter tier gives up important search capabilities and the plan limits deserve close attention.
Key features
SmartHop recommends loads based on fleet information and search filters, helping dispatchers target profitable freight and destination markets. Its load board brings DAT listings together with direct broker loads and filters for location, destination, equipment, pickup, cost per mile, and profit. That combination can help users compare freight against route economics; however, load recommendations, bid and book-now, and 24/7 background search are excluded from Starter.
Trip tracking, broker status updates, driver communication, document storage, and truck management connect load booking with day-to-day fleet operations. Expense tracking and completed-trip scans feed payroll reports that compile payments and deductions, giving dispatchers a way to carry trip activity into driver settlements. SmartHop says it integrates with DAT and brokers, and that its team handles broker integrations.
The self-service platform supports full truckloads, dry vans, reefers, flatbeds, power-only freight, regional and over-the-road lanes, and solo or team drivers. Auto-booking and dedicated lanes are reserved for Premium, so those features are a meaningful reason to consider the top tier rather than expect them across the platform.
Pricing
SmartHop's pricing note says From $50/mo, while its plan cards show Starter, Basic, Growth, and Premium at free, each marked “billed NOW FREE.” The gap between the stated starting price and the free plan display makes it important to confirm the current terms for the features and MC capacity an operation needs.
- Starter: 1 MC and intended for owner-operators booking loads. It is the narrowest fit and excludes load recommendations, bid and book-now, and 24/7 background search.
- Basic: 3 MCs for small companies. It raises the multi-MC limit over Starter, but the stated feature comparison does not assign it auto-booking or dedicated lanes.
- Growth: 10 MCs for midsize companies and marked most popular. The higher MC allowance suits multi-entity operations, though auto-booking and dedicated lanes remain Premium-only.
- Premium: 10 MCs for larger fleets, with dedicated dispatching and lane management services. It is the only plan that includes auto-booking and dedicated lanes.
No trial term or renewal schedule is given. The 10-MC ceiling on both Growth and Premium means larger multi-MC operations should weigh that limit before choosing either plan.
Platforms
SmartHop supports Android, iOS, and web. A driver mobile app is included, making it relevant to businesses coordinating drivers across mobile devices and a web-based dispatch workflow.
Who it's for
Owner-operators who can work within Starter's 1-MC limit may value a platform that connects load search, trip administration, and settlement reporting. Small and midsize fleets get higher MC allowances on Basic and Growth, while independent dispatchers supporting multiple MCs have a reason to compare those tiers with their actual book of business. The product is less suitable for users who need Starter-level pricing but also require its excluded search functions, or for operations that need more than 10 MCs on Growth or Premium.
SmartHop may collect usage, device, location, vehicle, and transaction information. Its privacy policy also describes third-party data integrations, including Project44 location data, a consideration for companies evaluating how operational and location data is handled.
Pros and cons
- Pro: DAT and direct broker loads appear in the same board, with filters including cost per mile and profit, which can support economically focused load selection.
- Pro: Trip tracking, driver communication, document storage, truck management, and payroll reporting bring several dispatch and fleet tasks into one platform.
- Con: Starter excludes recommendations, bid and book-now, and background search, limiting the value of the lower-capacity tier for users who depend on those search tools.
- Con: Auto-book and dedicated lanes are exclusive to Premium, and both Growth and Premium cap multi-MC support at 10.
- Con: The “From $50/mo” pricing note sits alongside plans displayed as free, so buyers should confirm the applicable terms before committing to a workflow.
Alternatives
For a broader comparison, browse Trucking Software.
Choose Super Dispatch if a free plan and trial across Android, iOS, web, API, and extension access matter; its free Carrier TMS Lite includes a driver app, limited dashboard, and Super Loadboard, but not advanced reporting or automated invoicing.
Numeo is worth considering for a clearly defined free entry point: Spot Free is free forever for 1 seat and 1 MC connection, while Spot Pro is $9.99 per month billed annually.
Choose Diesel TMS if an unlimited free tier for users, loads, customers, carriers, trucks, drivers, and quotes is more important than SmartHop's described load-search and dispatch mix; it supports iOS and web.
Axon Software, DispatchTMS, and Ditat are paid alternatives; Ditat offers pricing through sales and a personalized demo.
Choose Alvys if its stated starting price of $514.00 per month, usage-based monthly-load pricing, unlimited users and business divisions, and 120+ integrations fit your operation better.
AscendTMS is another paid option with a free plan and trial; its Basic plan is $69.00 per month per user, with no user limit and no separate driver, truck, or load charges.
Verdict
SmartHop is a sensible shortlist choice for owner-operators, fleets, and dispatchers who want load search linked to trip management and payroll reporting, especially when its MC limits fit their operation. Its main draw is the combination of broker-connected freight discovery and fleet administration; look elsewhere if Starter's search exclusions, Premium-only automation, or the 10-MC ceiling do not suit your needs. Confirm the plan and pricing terms before selecting a tier.
Getting started
- Visit the SmartHop website.
- Choose the Android, iOS, or web platform.
- Select a plan based on the listed MC limits and feature availability.
- Use fleet information and search filters to find loads on the load board.
- Connect broker integrations through SmartHop's integration process.
Limits worth knowing
Starter is limited to one MC and excludes load recommendations, bid and book-now, and 24/7 background search. Basic allows three MCs; Growth and Premium allow ten each. Auto-book and dedicated lanes are included only in Premium.
Questions
Which platforms does SmartHop support?
Android, iOS, and web are listed platforms.
What does SmartHop cost?
The pricing note says from $50/mo. Plan entries for Starter, Basic, Growth, and Premium are each listed as free, billed NOW FREE.
How many MCs are included in each plan?
Starter lists one MC, Basic lists three, and Growth and Premium list ten each.
Which features are excluded from Starter?
Load recommendations, bid and book-now, and 24/7 background search are excluded from Starter.
Which features are limited to Premium?
Auto-book and dedicated lanes are included only in Premium.
What freight does SmartHop's self-service platform support?
It supports full truckloads, dry vans, reefers, flatbeds, and power-only freight, including regional and over-the-road lanes for solo or team drivers.
Alternatives to SmartHop
- 1
Super Dispatch
Free planAndroidiOSWebAPI8.1From $55 a month - 2
Numeo
Free planAndroidiOSWebAPI7.9From $9.99 a month - 3
TruckingOffice
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McLeod Software Transportation Management
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AscendTMS
AndroidiOSWebAPI7.6From $69 a month - 6
TruckLogics
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