Sitecore CDP
Sitecore CDP connects and activates customer data across an organization’s ecosystem.
What Sitecore CDP is
Sitecore CDP connects and activates customer data across an organization’s ecosystem. It tracks real-time behavior across websites, mobile apps, and email, with or without personally identifiable information, then builds contextual profiles containing live data, transaction history, and segment membership. Teams can create custom segments from attributes sent to CDP and use batch segmentation for paid media and email campaigns. Dashboards show customer and order activity, segment changes, traffic trends, bot activity, and customer journeys. Audience exports send data to social media, digital advertising, email marketing, and business intelligence systems. Integration options include the Sitecore Engage SDK, Sitecore Cloud SDK for specified JSS apps, and Stream, Batch, and REST APIs. Organizations can export data to Amazon S3 for analysis and modeling. Generative Insights summarizes trends, behavior, and dashboard metrics in natural language, with recommendations. The Code Assistant requires Sitecore Stream to be enabled. The platform is available for Android, iOS, web, and API use. Pricing is on request.
Good
- Real-time profiles combine behavior, transactions, and segments
- Tracks web, mobile, and email behavior
- Custom and batch segmentation supported
- Exports audiences to third-party systems
- Amazon S3 export supports analysis and modeling
Watch out
- Pricing is available only on request
- Code Assistant requires Sitecore Stream
- Security certifications are stated at cloud-product level
- Many integrations require specified SDKs or APIs
Who it suits
It suits organizations that need real-time customer profiles, segmentation, analytics, and audience activation across web, apps, and email. Teams using Sitecore integrations or data exports can connect CDP with wider systems.
Verdict
Sitecore CDP brings collection, profiling, segmentation, analytics, and activation into one platform. Confirm integration requirements and Stream availability when evaluating its AI features.
Plans and prices
From Sitecore CDP's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Sitecore CDP | Priced on request | Pricing not stated on the product or documentation pages reviewed |
The facts
Each one read from Sitecore CDP's own pages, with the date it was checked.
What it does
- AI availability limit
- The Code Assistant is available only when Sitecore Stream is enabled for the organization.checked 5 Oct 2026
- AI insights
- Generative Insights analyzes trends, user behavior, and dashboard metrics, then provides natural-language summaries and recommendations.checked 5 Oct 2026
- Analytics
- Dashboards report on customer and order activity, segment changes, traffic trends, bot activity, and customer journeys.checked 5 Oct 2026
- Audience activation
- Audience exports can send data to third-party systems such as social media, digital advertising, email marketing, and business intelligence tools.checked 5 Oct 2026
- Customer profiles
- The platform provides contextual profiles with real-time customer data, transactional history, and segment membership.checked 5 Oct 2026
- Data collection
- It tracks real-time behavior across web, mobile apps, and email, with or without personally identifiable information.checked 5 Oct 2026
- Data lake export
- Organizations can export CDP data to Amazon S3 for analysis and modeling.checked 5 Oct 2026
- Integration methods
- CDP supports integration through the Sitecore Engage SDK, Sitecore Cloud SDK for specified JSS apps, and Stream, Batch, and REST APIs.checked 5 Oct 2026
- Privacy and compliance
- Sitecore’s DPA FAQ says its cloud-product security certifications include ISO 27001 and SOC 2.checked 5 Oct 2026
- Purpose
- Sitecore CDP connects and activates customer data across an organization’s ecosystem.checked 5 Oct 2026
- Security
- Sitecore says its security program includes 24×7 security monitoring, vulnerability management, external penetration testing, and secure development practices.checked 5 Oct 2026
- Segmentation
- Users can build custom segments using attributes passed to CDP and use batch segmentation to target guests for paid media and email campaigns.checked 5 Oct 2026
The company
- Company founding
- Sitecore Corporation was formed in 2001, according to the company’s history page.checked 5 Oct 2026
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