Shelfgen
Shelfgen is web software for turning product photos into image assets for marketplace listings.
What Shelfgen is
Shelfgen is web software for turning product photos into image assets for marketplace listings. From one source photo, it can produce nine outputs, including a white-background main image, a lifestyle scene, a detail macro, and a dimension callout. Its tools also cover background removal or replacement, listing image generation, infographics, lifestyle photography, and batch editing. Presets for Amazon, Shopify, Etsy, and eBay apply platform-specific ratios and check exports. Shelfgen says it builds scenes around products to preserve labels, logos, textures, and geometry. Teams can upload batches of up to 200 SKUs using CSV files, organize results in structured folders, and track batch status. Business workflows include brand presets for colors, surfaces, props, lighting, and copy voice, as well as multi-brand workspaces. Some browser tools, including crop and text overlay, do not use AI credits. Shelfgen advises reviewing final content before marketplace upload.
Good
- Creates nine listing image outputs from one photo.
- Presets support Amazon, Shopify, Etsy, and eBay.
- CSV batches can cover up to 200 SKUs.
- Browser editing tools do not spend AI credits.
- Private uploads are not used to train public AI models.
Watch out
- Starter includes only five AI credits.
- Starter exports carry a watermark.
- Users should review assets before uploading them.
Who it suits
Shelfgen suits marketplace sellers who need listing images for Amazon, Shopify, Etsy, eBay, or Google Shopping. Higher batch limits and brand presets may fit businesses handling product imagery across multiple SKUs or brands.
Verdict
Shelfgen combines product-image generation with marketplace presets, batch handling, and brand workflows. The free tier is limited to five AI credits and watermarked exports, while larger workloads require a paid plan.
Plans and prices
From Shelfgen's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | Free | 5 AI credits · ~1 MP · single SKU at a time · watermark on export · community support |
| Lite | $19 a month | ~2 MP · bulk upload up to 5 SKUs · no watermark · email support · 100 AI credits per month |
| Pro | $49 a month | ~4 MP · bulk upload up to 20 SKUs · A+ Content modules · email support · 300 AI credits per month |
| Business | $199 a month | ~4 MP · bulk upload up to 200 SKUs · brand presets and style memory · dedicated account manager · 1,500 AI credits per month |
| Lite Annual | $190 a year | 1,200 AI credits per year · ~2 MP · 5 SKUs · Annual rate for new sellers. |
| Pro Annual | $490 a year | 3,600 AI credits per year · ~4 MP · 20 SKUs · Annual rate for solo sellers. |
| Business Annual | $2,160 a year | 18,000 AI credits per year · ~4 MP · 200 SKUs · Annual bank for brands and agencies. |
| 100 AI credit pack | $29 a month | 100 AI credits · Credit packs stack with subscriptions. |
| 500 AI credit pack | $99 a month | 500 AI credits · Credit packs stack with subscriptions. |
| Credit pack | $299, paid once | Purchased credits never expire · 2,000 AI credits |
| 2,000 AI credit pack | $299 a month | 2,000 AI credits · Credit packs stack with subscriptions. |
The facts
Each one read from Shelfgen's own pages, with the date it was checked.
What it does
- Brand presets
- Business workflows include brand presets for colors, surfaces, props, lighting, and copy voice, plus multi-brand workspaces.checked 30 Sep 2026
- Bulk workflow
- The feature page describes CSV bulk upload of up to 200 SKUs per batch, with structured output folders and batch status tracking.checked 30 Sep 2026
- Data and model training
- Shelfgen says it does not train public AI models on customers' private uploaded product photos or generated outputs.checked 30 Sep 2026
- Image outputs
- The feature page says Shelfgen generates nine marketplace image outputs from one photo, including a white-background main image, lifestyle scene, detail macro, and dimension callout.checked 30 Sep 2026
- Image tools
- The homepage lists background removal and changing, listing image generation, lifestyle photos, infographics, and batch editing.checked 30 Sep 2026
- Marketplace review
- Shelfgen says users should review final content before uploading it to marketplaces.checked 30 Sep 2026
- Marketplace specs
- Platform presets cover Amazon, Shopify, Etsy, and eBay, with platform-specific ratios and export validation.checked 30 Sep 2026
- Paid from
- 19checked 20 Sep 2026
- Product
- Shelfgen turns product photos into marketplace image assets for sellers.checked 30 Sep 2026
- Product preservation
- Shelfgen says it composites scenes around the product to preserve labels, logos, textures, and geometry.checked 30 Sep 2026
- Security
- The DPA describes managed infrastructure, access controls, and private server-side credentials as measures designed to protect customer data.checked 30 Sep 2026
- Support
- The pricing page lists community support for Starter, email support for Lite and Pro, and a dedicated account manager for Business.checked 30 Sep 2026
- Target users
- The company describes Shelfgen as a product for marketplace sellers on Amazon, Shopify, Etsy, eBay, and Google Shopping.checked 30 Sep 2026
The company
- Company
- The site identifies the company as Shelfgen Labs, Inc.; its about page does not state a founding year or headquarters.checked 30 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
- Free tools
- The pricing page says browser-only tools such as text overlay, crop, basic light and color, and local blur do not spend AI credits.checked 30 Sep 2026
Alternatives to Shelfgen
- 1
Phot.AI
Free planAndroidiOSWebAPI8.3From $9 a month - 2
Photoroom
Free planAndroidiOSWebAPI8.3From $7.50 a month - 3
Pixelcut
Free planAndroidiOSWebAPI8.3From $8 a month - 4
Cutout.Pro
Free planAndroidiOSWebAPI8.2From $5 a month - 5
LlamaGen.ai
Free planAndroidiOSWebAPI8.2From $13.99 a month - 6
Vofy
Free planAndroidiOSWeb7.9From $9 a month