Serpfox
Serpfox tracks search rankings and whether AI assistants mention a brand, cite its site, or recommend competitors.
What Serpfox is
Serpfox tracks search rankings and whether AI assistants mention a brand, cite its site, or recommend competitors. It monitors Google, Bing, and Yandex rankings by location and separately for desktop and mobile. For AI visibility, it checks prompts with ChatGPT, Claude, Perplexity, and Gemini, recording mentions, citations, and named competitors. Users can compare AI share of voice with up to 10 competitors and follow brands over time. Scheduled PDF and CSV reports can be emailed to users or clients, while email alerts flag keyword movements against chosen thresholds, including entry to or exit from the top 10. Agency tools include limited client logins, read-only ranking links, and white labeling with custom logos, colors, and domains. Dashboard data is available as JSON through an API. The free account includes 10 keywords and 3 AI prompts, with weekly checks and no credit card requirement. Paid options include Starter 100 at $12 a month and Pro 1000 at $60 a month. Serpfox is web-based and also offers an API.
Good
- Tracks Google, Bing, and Yandex rankings.
- Checks mentions across four AI assistants.
- Compares AI share of voice with up to 10 competitors.
- Offers emailed PDF and CSV reports.
- Free account includes 10 keywords and 3 AI prompts.
Watch out
- Free account checks are weekly.
- Free account is limited to 10 keywords.
- Support is provided in English by email.
Who it suits
Serpfox suits marketers and agencies monitoring keyword positions and AI visibility across brands. Its client access and white-label features may be useful to agencies sharing reports.
Verdict
Serpfox combines conventional rank tracking with records of how AI assistants surface brands. The free plan has defined keyword and prompt limits; higher plans add capacity and daily checks.
Plans and prices
From Serpfox's own pricing page, checked 10 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 10 keywords · 3 AI prompts · weekly checks · forever |
| Starter 100 | $12 a month | 100 keywords · 10 AI prompts · weekly checks · billed monthly |
| Starter 300 | $30 a month | 300 keywords · 10 AI prompts · weekly checks · billed monthly |
| Starter 500 | $40 a month | 500 keywords · 10 AI prompts · weekly checks · billed monthly |
| Pro 1000 | $60 a month | 1,000 keywords · 50 AI prompts · daily checks · billed monthly |
| Pro 2500 | $120 a month | 2,500 keywords · 50 AI prompts · daily checks · billed monthly |
| Agency 5000 | $180 a month | 5,000 keywords · 300 AI prompts · daily checks · billed monthly |
| Agency 10000 | $350 a month | 10,000 keywords · 300 AI prompts · daily checks · billed monthly |
| Agency 15000 | $500 a month | 15,000 keywords · 300 AI prompts checked daily · monthly |
| Agency 20000 | $650 a month | 20,000 keywords · 300 AI prompts checked daily · monthly |
The facts
Each one read from Serpfox's own pages, with the date it was checked.
What it does
- Agency features
- Client logins can be limited to their keywords, rankings can be shared by read-only link, and white labeling supports custom logos, colors, and domains.checked 10 Oct 2026
- AI visibility
- It checks prompts with ChatGPT, Claude, Perplexity, and Gemini and records mentions, citations, and named competitors.checked 10 Oct 2026
- Alerts
- Email notifications can flag when a keyword enters the top 10, drops out, or moves beyond a chosen threshold.checked 10 Oct 2026
- API
- The dashboard's data is available as JSON through an API.checked 10 Oct 2026
- Competitor tracking
- AI share of voice can be compared against up to 10 competitors, with brands tracked over time.checked 10 Oct 2026
- Google Sheets
- A Google Workspace Marketplace listing describes a Serpfox Sheets add-on with custom functions to retrieve Serpfox data in Google Sheets.checked 10 Oct 2026
- Keyword limit
- The pricing page lists plans through 80,000 keywords and invites customers needing more to email support.checked 10 Oct 2026
- Privacy
- Serpfox says it does not sell, trade, or rent users' personal identification information to others.checked 10 Oct 2026
- Product
- Serpfox tracks search rankings and whether AI assistants mention a brand, cite its site, or recommend competitors.checked 10 Oct 2026
- Reports
- Scheduled PDF and CSV reports can be emailed to users or clients.checked 10 Oct 2026
- Search engines
- It tracks rankings on Google, Bing, and Yandex, by location and separately on desktop and mobile.checked 10 Oct 2026
- Security
- The privacy policy says site data exchange uses an SSL-secured channel and describes security practices to protect stored user information.checked 10 Oct 2026
- Support
- Support is provided in English by email.checked 10 Oct 2026
The company
- Founded
- 2010checked 28 Sep 2026
- Headquarters
- New Zealandchecked 28 Sep 2026
Money
- Trial and payment
- The free account includes 10 keywords and 3 AI prompts without a credit card; the site does not state a trial duration.checked 10 Oct 2026
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