SELMA Education CRM
SELMA Education CRM is a cloud-based CRM and student management system for Australian registered training organisations, higher education providers, and trai…
What SELMA Education CRM is
SELMA Education CRM is a cloud-based CRM and student management system for Australian registered training organisations, higher education providers, and training providers. It tracks prospective students from enquiry through application, offer, and enrolment with customizable pipelines, lead scoring, and nurture campaigns. Enquiries from web forms, email, phone, and walk-ins enter one queue for assignment and response-time tracking. Contact records organize employers, agents, sponsors, and referral sources with interaction histories. A form builder supports conditional logic and validation, and submissions create records in SELMA. CRM connections are available for HubSpot and Salesforce, while two-way accounting integrations connect with Xero and MYOB. A WordPress shopfront synchronizes course information and availability and supports online enrolment and payment processing. SELMA describes AWS infrastructure in Australian data centres, encrypted backups, TLS 1.3 in transit, and AES-256 encryption at rest. It says it complies with GDPR and Australian Privacy Principles and is pursuing ISO 27001 certification. Swift includes 25 students; higher plans include 150 and unlimited admin users.
Good
- Tracks prospects through enrolment stages
- Captures enquiries in a unified queue
- Connects with HubSpot and Salesforce
- Two-way integrations support Xero and MYOB
- Unlimited admin users on listed plans
Watch out
- No free plan is available
- Swift includes 25 students
- Other listed plans include 150 students
- Full API access is listed only in Professional
Who it suits
It is built for Australian RTOs, higher education providers, and training providers managing student recruitment and administration. Organizations needing CRM, forms, shopfront, and accounting connections may suit it.
Verdict
SELMA combines education CRM, recruitment workflows, forms, payments, and student records for Australian providers. Its plan limits and API tiers are important when matching the system to enrolment volume.
Plans and prices
From SELMA Education CRM's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| swift (Yearly AUD) | A$149 a month | 25 students included · unlimited admins · pay as you go |
| swift (Monthly AUD) | A$164 a month | 25 students included · unlimited admins · pay as you go |
| starter (Yearly AUD) | A$299 a month | 150 students included · unlimited admins · unlimited leads · paid annually |
| starter (Monthly AUD) | A$329 a month | 150 students included · unlimited admins · unlimited leads · paid monthly |
| growth (Yearly AUD) | A$359 a month | 150 students included · unlimited admins · unlimited leads · paid annually |
| growth (Monthly AUD) | A$395 a month | 150 students included · unlimited admins · unlimited leads · paid monthly |
| professional (Yearly AUD) | A$419 a month | 150 students included · unlimited admins · unlimited leads · paid annually |
| professional (Monthly AUD) | A$461 a month | 150 students included · unlimited admins · unlimited leads · paid monthly |
The facts
Each one read from SELMA Education CRM's own pages, with the date it was checked.
What it does
- API
- API access is rate-limited in Growth and listed as full API access in Professional.checked 3 Oct 2026
- Compliance
- SELMA says it complies with GDPR and Australian Privacy Principles, while its page states it is pursuing ISO 27001 certification.checked 3 Oct 2026
- Contact management
- It provides hierarchical organisation and contact records with interaction history for employers, agents, sponsors, and referral sources.checked 3 Oct 2026
- Enquiries
- Enquiries from web forms, email, phone, and walk-ins can be captured in a unified queue with automated assignment and response-time tracking.checked 3 Oct 2026
- Forms
- Its form builder supports conditional logic and validation, and submissions create records in SELMA.checked 3 Oct 2026
- Integrations
- The features page describes CRM connections to HubSpot or Salesforce and two-way accounting integrations with Xero and MYOB.checked 3 Oct 2026
- Limits
- The pricing page lists 25 students included in Swift and 150 students included in Starter, Growth, and Professional, with unlimited admin users on each.checked 3 Oct 2026
- Payments and shopfront
- The WordPress shopfront synchronises course information and availability and supports online enrolment and payment processing.checked 3 Oct 2026
- Product
- SELMA is a cloud-based education CRM and student management solution for Australian RTOs, higher education providers, and training providers.checked 3 Oct 2026
- Recruitment
- The CRM tracks prospective students through enquiry, application, offer, and enrolment stages using customizable pipelines and automated lead scoring and nurture campaigns.checked 3 Oct 2026
- Security
- SELMA says its platform uses AWS infrastructure in Australian data centres, encrypted backups, TLS 1.3 in transit, and AES-256 encryption at rest.checked 3 Oct 2026
- Support
- The pricing page says users can contact support by phone, chat, or email.checked 3 Oct 2026
The company
- Headquarters
- Australiachecked 28 Sep 2026
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