SellApp

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Score6.8

Rank#3 of 31

From$199.99/mo

Free planYes

Runs onAPI, Web

Summary

SellApp is a platform for selling digital products such as software, memberships, videos, templates and paid community access. Its no-code store builder includes templates and premade sections, and the company describes AI-assisted storefront creation and personalization. Sellers can accept payments through options including PayPal, Stripe, Square, Paddle, Apple Pay, Google Pay, regional methods and cryptocurrencies. After payment, SellApp can automatically deliver downloads, license keys, memberships or community access. It supports recurring payments at intervals chosen by the seller, along with percentage or value discounts, pay-what-you-want pricing and bulk discounts. Community integrations can grant configurable roles after purchase and remove access after disputes or subscription loss. Developer tools include an API, webhooks, scoped API key permissions, webhook secrets and product-linked fulfillment hooks. SellApp says payments go instantly to a seller's linked payment method and that it does not hold funds or perform payouts. The free Standard plan lists unlimited resources and products, a custom domain and any payment method, with fees calculated per sale and billed the following month. Advanced costs 199.99 USD per month and lists 0% platform fees.

Who it is for

SellApp suits sellers of digital products who want a storefront with automated delivery, recurring payments or community access controls. Developers can also use its API and webhook tools.

What is good

Automatic delivery for downloads and license keys.
Supports recurring payments and multiple discount types.
Standard includes unlimited resources and products.
Offers API, webhooks and scoped key permissions.
Advanced lists 0% platform fees.

What to know first

Standard fees are calculated per sale.
Advanced costs 199.99 USD per month.
Community access removal applies after disputes or subscription loss.

Verdict

SellApp combines digital storefront creation, payment options and automated product delivery. Compare the per-sale fees on Standard with the monthly cost and listed platform fees on Advanced.

SellApp plans and pricing

All plans

Standard Free Fees calculated per sale and billed at the start of the following month Unlimited resources & products · custom domain · any payment method · store builder sell.app · 2 Oct 2026

Advanced $199.99/mo $199.99 a month All features on the Standard plan · 0% platform fees sell.app · 2 Oct 2026

Compared on digital product selling platforms

Free plan: Yessell.app
Paid from: $199.99/mosell.app
Transaction fee: 0 %sell.app
Custom domain: Yessell.app
Recurring payments: Yessell.app
Sales tax tools: Yessell.app
API access: Yessell.app

Facts

Product: SellApp is a platform for selling digital products such as software, memberships, videos, templates, and paid community access.sell.app · 2 Oct 2026
Storefront: Its no-code store builder includes templates, premade sections, and a connected selling flow.sell.app · 2 Oct 2026
AI builder: SellApp describes AI-assisted store creation for building and personalizing storefronts without code.sell.app · 2 Oct 2026
Payments: Listed payment options include PayPal, Stripe, Square, Paddle, Apple Pay, Google Pay, regional methods, and cryptocurrencies.sell.app · 2 Oct 2026
Fulfillment: After payment, SellApp can automatically deliver downloads, license keys, memberships, and community access.sell.app · 2 Oct 2026
Marketing: The pricing page lists percentage or value discounts, pay-what-you-want pricing, and bulk discounts.sell.app · 2 Oct 2026
Subscriptions: Sellers can charge recurring payments at an interval they choose.sell.app · 2 Oct 2026
Community integrations: SellApp can add customers to a community and grant configurable roles after purchase, with automatic removal after disputes or subscription loss.sell.app · 2 Oct 2026
Developer tools: SellApp provides an API, webhooks, scoped API key permissions, webhook secrets, and product-linked fulfillment hooks.sell.app · 2 Oct 2026
Fraud protection: The pricing page describes AI-based fraud filters, a proxy checker, and blacklist rules for customers, IP addresses, or countries.sell.app · 2 Oct 2026
Payouts: SellApp says customer payments go instantly to the seller’s linked payment method and that it does not hold funds or perform payouts.sell.app · 2 Oct 2026
Privacy: The privacy policy says SellApp does not store credit card information except as necessary to complete transactions or meet related obligations.sell.app · 2 Oct 2026
Support and documentation: SellApp links to platform documentation, developer documentation, and an official Discord community.sell.app · 2 Oct 2026
Company: The privacy policy identifies the company as Toffee, Inc., a Delaware C-Corp.sell.app · 2 Oct 2026
Company history: SellApp’s About page says it raised an oversubscribed crowdfunding round in early 2021 with more than 450 investors.sell.app · 2 Oct 2026