Royal Mail AdMailer
Royal Mail AdMailer is a web service for businesses creating and sending direct mail through Royal Mail.
What Royal Mail AdMailer is
Royal Mail AdMailer is a web service for businesses creating and sending direct mail through Royal Mail. Users can build letters, postcards, leaflets, flyers, or brochures with online designs, templates, company logos, text, or uploaded artwork. Audience selection can use age, location, and income, either independently or alongside an existing customer database. Royal Mail says it prints, dispatches, and delivers the resulting campaigns, which can reach doormats within three days. Businesses can create a campaign without paying until they place an order; the service has no minimum order and no subscription. AdMailer is presented for finding new customers whether or not a business already has a list. Royal Mail also describes data hygiene and targeting services as fully GDPR-compliant. The service includes print ordering and direct mailing, with business-mail phone support listed Monday to Friday, 8am–6pm.
Good
- Free campaign creation before ordering
- Targets by age, location, and income
- Supports letters, flyers, and brochures
- No minimum order or subscription
- Royal Mail handles printing and delivery
Watch out
- Web platform only
- No free trial
Who it suits
AdMailer suits businesses seeking new customers through targeted direct mail, with or without an existing customer list. It fits teams wanting Royal Mail to handle printing and delivery.
Verdict
AdMailer combines campaign design, audience targeting, printing, and delivery in one Royal Mail service.
Plans and prices
From Royal Mail AdMailer's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pay as you order | — | Create a campaign for free · no minimum order · no subscription · Pay nothing until you order; the page does not state an order price. |
The facts
Each one read from Royal Mail AdMailer's own pages, with the date it was checked.
What it does
- Audience
- Royal Mail describes AdMailer as a tool for businesses that want to reach new customers, with or without an existing customer list.checked 7 Oct 2026
- Audience targeting
- Users can find customers by age, location and income, and combine targeting with their own database.checked 7 Oct 2026
- Campaign creation
- The page says users can build a direct mail campaign in minutes.checked 7 Oct 2026
- Campaign formats
- Users can create letters, postcards, flyers, and brochures using templates or their own uploaded designs.checked 7 Oct 2026
- Data services
- Royal Mail describes its data hygiene and targeting services as fully GDPR-compliant.checked 7 Oct 2026
- Delivery timing
- The page says campaigns can land on doormats within 3 days.checked 7 Oct 2026
- Design tools
- Users can choose online designs, use templates, add company logos or text, or upload their own design.checked 7 Oct 2026
- Formats
- The page lists letters, postcards, leaflets, flyers and brochures as campaign formats.checked 7 Oct 2026
- Fulfilment
- Royal Mail says it prints, dispatches, and delivers campaigns, which can arrive within three days.checked 7 Oct 2026
- Integrations
- The page says AdMailer can use customers’ existing lists, but does not name any software integrations.checked 7 Oct 2026
- Intended users
- The page presents AdMailer as a way for businesses to find new customers and create direct mail campaigns.checked 7 Oct 2026
- Order terms
- The page states there is no minimum order and no subscription.checked 7 Oct 2026
- Pricing model
- Users can create a campaign for free and pay nothing until ordering; the page says there is no minimum order or subscription.checked 7 Oct 2026
- Purpose
- AdMailer lets businesses find customers, create direct mail campaigns, and send them through Royal Mail.checked 7 Oct 2026
- Security and trust
- The page describes delivery as using Royal Mail’s trusted network but does not state security or compliance certifications.checked 7 Oct 2026
- Support
- Royal Mail's business mail page lists phone support at 03457 950 950, Monday to Friday, 8am–6pm.checked 7 Oct 2026
- Targeting
- Users can target customers by age, location, and income, and combine targeting with their own database.checked 7 Oct 2026
- Try before ordering
- Users can create a campaign for free and pay nothing until they order.checked 7 Oct 2026
The company
- Headquarters
- 185 Farringdon Road, London, EC1A 1AA, United Kingdomchecked 28 Sep 2026
- Maker history
- Royal Mail says it has operated across Britain since 1516.checked 7 Oct 2026
Alternatives to Royal Mail AdMailer
- 1
Adobe Express Video
Free planAndroidiOSWebAPI8.4Free plan - 2
Postalytics
Free planAndroidiOSWebAPI8.1From $199 a month - 3
MyPostcard
AndroidiOSWebAPI7.1€3.49 one-time - 4
Canva
Free planmacOSWindows7.0Free plan - 5
MailerBot
WebAPILinuxmacOS7.0From $99 a month - 6
Lob Address Verification
Free planWebAPI6.8From $260 a month