Retalon Price Management and Optimization

What Retalon Price Management and Optimization is

Retalon Price Management and Optimization is web-based software that uses retail AI and predictive analytics to recommend prices for products at individual locations. It manages pricing through the product lifecycle, from launch prices and promotions to end-of-life markdowns, while accounting for relationships between products to help avoid cannibalization. Its recommendations factor in demand forecasts, seasonality, price elasticity, and inventory. Retailers can set rules for price zones, store types, and currencies. The wider pricing suite also supports simulations of promotion uplifts and profitability. Listed capabilities include elasticity and discount analysis, scenario modeling, and price recommendations, alongside planning tools for multiple locations, seasons, channels, and open-to-buy needs. Retalon describes the solution as intended for medium and large retailers. It is compatible with major ERP systems, including homegrown systems, and offers one-click integration with Microsoft Dynamics 365 Commerce. Pricing is available on request; the product page offers a live demo with Retalon experts rather than stating a free trial.