PriceShape
PriceShape is a paid web and API platform for online retailers, brands, and wholesalers that combines market and competitor pricing data with pricing tools.
What PriceShape is
PriceShape is a paid web and API platform for online retailers, brands, and wholesalers that combines market and competitor pricing data with pricing tools. Users can define rules using competitor prices, stock levels, and margins, then adjust selected prices automatically when competitors move. Dynamic product groupings use sales, stock, and competitor information to organize products and identify slow movers. Penny, its AI pricing analyst, answers platform questions with data-driven insights. The service provides price recommendations, provider-sourced competitive data, and discount analysis. Integrations include Shopify, Google Analytics, Tableau, Power BI, Google Data Studio, and the PriceShape API. Marketplace feeds include Idealo, Amazon, Pricerunner, Prisjagt, Manomano, Galaxus, Kaufland, and eBay. Full use requires a feed with Brand, GTIN, Title, and Price. PriceShape supports all currencies, while its interface and reports are English-only. Growth costs €599 a month; Enterprise pricing is custom, with a 14-day trial available.
Good
- Automatic price changes based on competitor movement
- Dynamic groups use sales and stock data
- AI pricing analyst Penny
- Connections to commerce, analytics, and marketplace feeds
- Supports all currencies
Watch out
- No free plan
- Interface and reports are English-only
- A product feed is required for full use
Who it suits
It is aimed at online retailers, brands, and wholesalers making pricing decisions across products and markets. It suits organizations needing competitor monitoring, rules, recommendations, or discount analysis.
Verdict
PriceShape brings competitor data, rule-based pricing, grouping, and AI analysis into one platform. Confirm feed requirements, language availability, and assortment-based pricing before choosing a plan.
Plans and prices
From PriceShape's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Growth | €599 a month | Final price depends on assortment and markets |
| Enterprise | Priced on request | Built around your assortment and markets; custom integrations and dedicated support · Custom pricing; quoted based on setup |
The facts
Each one read from PriceShape's own pages, with the date it was checked.
What it does
- Additional help
- The FAQ says its AI chatbot James is available 24/7 and also points to a Help Centre with guides and articles.checked 7 Oct 2026
- AI analyst
- Penny is PriceShape’s AI pricing analyst, which users can ask questions in the platform to get data-driven insights.checked 7 Oct 2026
- Audience
- PriceShape describes its offering as serving online retailers, brands, and wholesalers.checked 7 Oct 2026
- Dynamic pricing
- Users set pricing rules based on competitor prices, stock levels, and margins, and PriceShape adjusts selected product prices automatically when competitors move.checked 7 Oct 2026
- Feed requirements
- A product feed is required for full platform use, with Brand, GTIN, Title, and Price listed as mandatory attributes.checked 7 Oct 2026
- Integrations
- The FAQ names Shopify, Google Analytics, Tableau, Power BI, Google Data Studio, and the PriceShape API among its integrations and data connections.checked 7 Oct 2026
- Language
- The platform supports all currencies, while its user interface and reporting features are currently available only in English.checked 7 Oct 2026
- Limits
- PriceShape says there is no set product monitoring limit and that tens of thousands of products can be managed depending on needs and setup.checked 7 Oct 2026
- Marketplace feeds
- The FAQ lists Idealo, Amazon, Pricerunner, Prisjagt, Manomano, Galaxus, Kaufland, and eBay as marketplace feeds that can be integrated.checked 7 Oct 2026
- Product
- PriceShape provides market and competitor pricing data and tools for retailers and brands to monitor markets and make pricing decisions.checked 7 Oct 2026
- Product grouping
- Dynamic product groupings can categorize products using sales data, stock levels, and competitor insights, including identifying slow movers.checked 7 Oct 2026
- Security
- PriceShape states that it is ISO 27001 certified for information security management.checked 7 Oct 2026
- Support
- Customers and trial users can contact support through in-platform chat, with stated hours Monday–Thursday 08:00–16:00 and Friday 08:00–15:30 CET; the page reports a typical response time of 3–4 minutes during opening hours.checked 7 Oct 2026
The company
- Founded
- 2018checked 28 Sep 2026
- Headquarters
- Aarhus, Denmarkchecked 28 Sep 2026
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