Omnia Retail
Omnia Retail is a web platform for retailers and brands that monitors market prices and automates pricing decisions.
What Omnia Retail is
Omnia Retail is a web platform for retailers and brands that monitors market prices and automates pricing decisions. It combines data from comparison shopping engines, marketplaces, and competitor domains. Pricing strategies can update prices automatically while approval limits and safety rules preserve manual oversight. “Show Me Why” explanations and branch-level statistics show how prices are calculated. Teams can test strategy versions, roll back changes, and review an audit log. The platform includes elasticity analysis, price recommendations, and discount analysis, and can display the lowest price from the previous 30 days for EU Omnibus compliance. Plug-and-play integrations named by Omnia include Shopify, Shopware, Plentymarkets, and JTL. Shopify can monitor competitor prices and apply rules to connected products. The Shopware plugin supports Shopware 5 and 6 and transfers product information and recommendations. SMB Pricing Solutions costs €399 a month for one shop and up to five users, with AI monitoring, dynamic pricing, integrations, Omnia Agent, and online support.
Good
- Automates pricing with safety rules
- Explains calculations with Show Me Why
- Supports strategy rollback and audit logs
- Includes major commerce integrations
- Tracks 30-day lowest EU prices
Watch out
- No free plan
- SMB plan costs €399 a month
- Shopware support is limited to versions 5 and 6
Who it suits
Omnia Retail suits retailers, brands, and direct-to-consumer businesses managing competitive pricing. The SMB plan targets single-shop setups, while enterprise features address multi-shop operations.
Verdict
Omnia Retail brings market monitoring, automated pricing, explanations, and strategy controls into one web service. Its plan structure and integration coverage should be matched to shop count, users, and platform requirements.
Plans and prices
From Omnia Retail's own pricing page, checked 29 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| SMB Pricing Solutions | €399 a month | Single-shop setup · Up to 5 users · AI price monitoring · AI dynamic pricing · Plug-and-play integrations · Omnia Agent · Online support |
| Enterprise Pricing Solutions | Priced on request | Multi-shop setup · Unlimited users · AI price monitoring · Multiple pricing strategies · Pricing consultants · Omnia Agent · Dedicated Customer Success team |
The facts
Each one read from Omnia Retail's own pages, with the date it was checked.
The company
- Company history
- Omnia says it was founded just over a decade before the page was published and acquired German pricing SaaS company Patagona in 2021.checked 29 Sep 2026
- Founded
- 2012checked 28 Sep 2026
- Headquarters
- Amsterdam, Netherlandschecked 28 Sep 2026
What it does
- Compliance
- The platform can track and display the lowest price from the past 30 days for EU Omnibus compliance.checked 29 Sep 2026
- Integrations
- The pricing page names Shopify, Shopware, Plentymarkets, and JTL as plug-and-play integrations.checked 29 Sep 2026
- Intended customers
- Omnia says it serves retailers and brands, including direct-to-consumer businesses, and offers an SMB plan for single-shop setups.checked 29 Sep 2026
- Market data
- Omnia combines pricing data from comparison shopping engines, marketplaces, and competitors’ domains.checked 29 Sep 2026
- Pricing automation
- Its pricing strategies can automate price updates, with approval limits and safety rules for manual oversight.checked 29 Sep 2026
- Product
- Omnia Retail provides AI-powered dynamic pricing and price monitoring for retailers and brands.checked 29 Sep 2026
- Shopify integration
- The Shopify integration can monitor competitor prices and apply automated pricing rules to connected Shopify products.checked 29 Sep 2026
- Shopware integration
- Omnia’s Shopware plugin supports Shopware 5 and Shopware 6 and transfers product information and price recommendations between systems.checked 29 Sep 2026
- Strategy testing
- Pricing strategies can be tested with version control, rollback options, and an audit log.checked 29 Sep 2026
- Support
- The SMB plan includes online support, while the enterprise plan includes a dedicated Customer Success team.checked 29 Sep 2026
Money
- Price transparency
- The platform provides “Show Me Why” insights and branch-level stats to explain how prices are calculated.checked 29 Sep 2026
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